Blog

Word On The Street

Ideas That Actually Help

Welcome to the part of the internet where strategy has a personality.

Serving up sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).

Scaling, streamlining, or just trying to stay five clicks ahead, there's something to tickle your pickle.

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Lee-ann Cordingley

Published on: 18/08/2025

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Lee-ann Cordingley

Published on: 21/07/2025

Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

Lee-ann Cordingley

Published on: 07/07/2025

Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.

How Much Friction Is On Your Homepage?

Lee-ann Cordingley

Published on: 12/05/2025

How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.

SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 2

Lee-ann Cordingley

Published on: 17/02/2025

You’re seeking SEO brilliance - we gotcha! In Part 2 of our blog, we’re turning up the heat with tips like boosting your website speed, nailing those backlinks, and creating a user experience so slick your visitors will never want to leave. Let’s go!

KPIs Demystified: The No-BS Guide to Metrics That Matter

Lee-ann Cordingley

Published on: 03/02/2025

KPIs don’t have to be confusing or overwhelming. This no-BS guide breaks down the key metrics that actually matter, so you can track what works, ditch what doesn’t, and grow your business without drowning in data.