AI. Some people hear those two little letters and think:
🤖 "Robots are coming for my job."
😬 "I don't get it, so I'll ignore it."
🙄 "It's just another fad."
Sound familiar?
Very similar to the kind of comments that were made when the world wide web first came into being. And we all know how that turned out.
Here's the truth: whether you love it, hate it, or don't quite understand it yet — AI and automation are already here.
They're not waiting for you to feel ready.
And if you keep ignoring them, you're missing out on tools that could save you hours every week, sharpen your customer experience, and put your business ahead of the curve.
Even the Experts Agree
Back in June, we went along to the East Midlands Chamber AI & Automation conference in Nottingham. It was buzzing with professionals and exhibitors from all over the East Midlands and it was packed with lightbulb moments and hugely valuable takeaways.
Joyann Boyce gave one of my favourite explanations of AI bias — she compared training AI to training a puppy. Feed it the wrong stuff and you'll get a bad result, but with care and the right guidance, it learns exactly how you want it to behave.
Paul Ince also shared powerful insights on how AI can amplify what businesses already do well, rather than replace the human touch.
Why Work With AI Instead of Ignoring It?
1. You're already using it (you just don't know it).
Netflix recommendations, voice assistants, email spam filters — all powered by AI. The difference is whether you're just passively consuming it or putting it to work in your own business.
2. It saves you hours.
Drafting content, sending follow-ups, managing admin. AI + automation can handle all the boring stuff you hate doing.
3. It levels the playing field.
Big companies have teams of specialists. AI gives smaller businesses the same kind of firepower — without the salary bill.
4. It's not going anywhere.
Deciding not to use it is one thing. Pretending it doesn't exist is like refusing to get a website back in the 90s. We all know how that ended.
The Real Fear
Most sceptics we meet aren't "anti-AI" at all. They've just never had it explained in a way that makes sense. Once they see it in action, the penny drops.
One business owner told me after a chat:
"Thank you, that's genuinely the best way that's ever been explained to me."
And that's the shift — from fear and confusion to excitement and opportunity.
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