Blog

Word On The Street

Ideas That Actually Help

Welcome to the part of the internet where strategy has a personality.

Serving up sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).

Scaling, streamlining, or just trying to stay five clicks ahead, there's something to tickle your pickle.

How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)

Lee-ann Cordingley

Published on: 14/11/2025

Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.

The Wizard of Oz Business Trick To Help You Sleep

Lee-ann Cordingley

Published on: 31/10/2025

Your customers see magic. You see chaos. What if clever systems could give them the seamless experience they deserve - whilst giving you your evenings back? Every business needs its Wizard of Oz.

The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out

Lee-ann Cordingley

Published on: 17/10/2025

Social media doesn’t have to feel like poking your eyes out. Here’s our gloriously un-boring guide to showing up online with clarity, consistency & a little bit of sass.

Oliver’s Big Win at the 2025 Apprenticeship Awards

Lee-ann Cordingley

Published on: 03/10/2025

NotLuck celebrates Oliver’s win as Higher Apprentice of the Year 2025 at the Derbyshire & Nottinghamshire Apprenticeship Awards — a proud moment highlighting talent, innovation, and the power of smart CRMs and business automation.

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Lee-ann Cordingley

Published on: 18/08/2025

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

The Story of NotLuck; From Takeaway Pioneers to Game-Changing Strategy

Lee-ann Cordingley

Published on: 04/08/2025

Meet NotLuck — a Nottingham-based creative agency powered by strategy, tech, and family collaboration. We turn big ideas into smart, sustainable results.