Word On The Street
Ideas That Actually Help
Sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).
What Makes a Website Actually Convert (Not Just Look Good)
Most business websites look fine but don't convert. Here are the 10 things that separate websites that generate leads from digital brochures that just sit there.
Lee-ann Cordingley 
How to Choose the Right CRM for Your Business (Decision Framework)
There are hundreds of CRMs on the market. Every one of them claims to be the best. The comparison websites are sponsored by the companies they're comparing. ...
Bertie Cordingley 
Cowork by Claude: The AI Desktop Tool That's Changing How We Work
Bertie Cordingley 
Website Speed and Core Web Vitals: Why Your Slow Site Is Killing Your Rankings
Bertie Cordingley 
Stop Overthinking Your Content. Just Bloody Post Something.
Bertie Cordingley 
What Is Claude AI? (And Why We're Using It to Build Better Systems)
You've probably heard of ChatGPT. Most people have by now. But there's another AI that we've quietly become obsessed with at NotLuck, and it's called Claude.
Bertie Cordingley 
SEO in 2026: What's Actually Changed and What Still Works
Every year, the SEO industry declares that "SEO is dead" or "everything has changed." And every year, the fundamentals stay broadly the same while the tactic...
Bertie Cordingley 
NotLuck AI Workshops: What You'll Learn and Why It Matters
Bertie Cordingley 
Why We Built NotLuck (And Why "Not Luck" Is the Whole Point)
Bertie Cordingley 
How We Use AI to Run a Leaner Agency (And How You Can Too)
Bertie Cordingley 
The Ultimate Business Productivity Playlist: 7 Powerful Songs That Boost Focus and Confidence
Lee-ann Cordingley shares her ultimate business productivity playlist — 7 powerful songs to boost focus, overcome imposter syndrome, increase confidence, and celebrate client wins at NotLuck. Discover how music improves mindset and performance. ✨
Lee-ann Cordingley 
The CRM Setup Mistakes I See Every Single Week
I look at a lot of CRM setups. Like, a lot. And I'd say about 80% of them have the same problems.
Bertie Cordingley 
Why Your Business Needs a Landing Page (Not Just a Website)
Bertie Cordingley 
Workflow Automation for Beginners: A No-Jargon Guide
Bertie Cordingley 
How to Get More Google Reviews (Without Being Annoying About It)
Bertie Cordingley 
AI in 2026: What Small Businesses Actually Need to Know
Happy new year. Let's talk about AI.
Bertie Cordingley 
A Confession: I'm Inherently Lazy (And That's Why I Automate)
Laziness gets a bad reputation. But when channelled right, it's the driving force behind great automation.
Bertie Cordingley 
Behind the Build: What It's Really Like Creating Websites
Lee-ann Cordingley 
Meet NotLuck: Who We Are, What We Do, and Why We Exist
Lee-ann Cordingley 
Do Things That Don't Scale (Then Automate Later)
Bertie Cordingley 
Why You Should Set Up ChatGPT Projects (Not Just Chat)
Most people use ChatGPT like a search engine. Here's why setting up dedicated Projects unlocks its real potential.
Lee-ann Cordingley 
Living SOPs: Standard Operating Procedures That Evolve
Traditional SOPs gather dust. Living SOPs improve every time you use them. Here's how to build processes that get better over time.
Bertie Cordingley 
Don't Know Where to Start with AI? Ask This One Question
Lee-ann Cordingley 
What I Learned Running a Business in 2025 (The Honest Version)
Bertie Cordingley 
How to Speed Up Your Website in 2 Steps
Lee-ann Cordingley 
Landing Page vs Homepage: Know the Difference
Many business owners confuse landing pages with homepages. Understanding the difference could transform your marketing results.
Bertie Cordingley 
Client Success Story: From Chaos to Clarity
A real story of how one business transformed from drowning in admin to running a streamlined operation.
Oliver 
Businesses with CRMs Grow 29% Faster: Here's Why
Oliver 
Why Blogging Always Falls to the Bottom of Your To-Do List (And How to Fix It)
Oliver 
The Best CRM for Trades and Service Businesses in the UK
Bertie Cordingley 
Content Creation Tips for Time-Strapped Business Owners
You know you should create content, but who has the time? Here are practical tips for creating great content without it taking over your life.
Oliver 
Email Marketing Metrics That Actually Matter
Open rates, click rates, conversions... which email metrics should you actually care about? We cut through the noise.
Oliver 
The Role of AI in Modern Business
Lee-ann Cordingley 
Newsletter Best Practices That Keep Subscribers Engaged
Oliver 
Evergreen Email Sequences: Set Up Once, Convert Forever
Oliver 
How to Write a Follow-Up Email That Actually Gets Replies
Most follow-up emails are terrible. They're either too generic ("Just checking in!"), too desperate ("I really hope to hear from you!"), or too long (three p...
Bertie Cordingley 
3 Website Mistakes That Hurt Your Brand
Your website might be working against you. Here are three common mistakes that damage your brand and drive customers away.
Oliver 
Social Media Kickstart Guide: From Zero to Hero
Bertie Cordingley 
How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)
Lee-ann Cordingley 
Facebook Marketing Strategies for Care Businesses
Bertie Cordingley 
Instagram Growth Hacks That Actually Work in 2026
Forget the outdated tactics. Here are Instagram strategies that actually move the needle for small businesses this year.
Bertie Cordingley 
CRM vs Spreadsheet: Why You Need to Ditch the Google Sheets
I know you love your spreadsheet. I get it. You've got your colour-coded rows, your filters, your little notes in column G. It's familiar. It works. Sort of.
Bertie Cordingley 
Hate Following Up Manually? Here's Your Fix
Bertie Cordingley 
Zapier vs Native Integrations: What's Best for Your Business?
Bertie Cordingley 
The Wizard of Oz Business Trick To Help You Sleep
Lee-ann Cordingley 
I Hate Networking Events. Here's What I Do Instead.
I went to a networking event about a year ago. One of those breakfast things where you pay twenty quid to eat a mediocre croissant and listen to thirty peopl...
Bertie Cordingley 
What's Automation & Why Does It Matter?
Automation isn't just for tech giants. Learn what business automation actually means and how even the smallest business can benefit.
Bertie Cordingley 
The ROI of Implementing a CRM: Real Business Case Studies
Bertie Cordingley 
How to Choose a CRM for Your Small Business (Without Losing Your Mind)
Lee-ann Cordingley 
What's your Wizard of Oz?
Lee-ann Cordingley 
5 Signs Your Business Needs a CRM System Now
Discover the telltale signs that your business has outgrown spreadsheets and sticky notes. If you're losing track of leads or drowning in admin, it might be time for a CRM.
Bertie Cordingley 
AI Chatbots for Business: Are They Worth It in 2025?
Let's get the obvious thing out of the way. Yes, everyone's had a terrible chatbot experience. The ones that go in circles, don't understand your question, a...
Bertie Cordingley 
Why Your Expensive Website Isn't Getting You Leads
Bertie Cordingley 
How Much Does a Website Actually Cost in 2025? (Honest Answer)
Bertie Cordingley 
Automated Appointment Booking: Stop Playing Email Tennis
Bertie Cordingley 
Done Beats Perfect. Every Single Time.
I've got a confession.
Bertie Cordingley 
How to Build a Sales Pipeline That Actually Works
A sales pipeline sounds like corporate jargon. It isn't. It's just a way of tracking where your leads are and what needs to happen next.
Bertie Cordingley 
Local SEO for Nottingham Businesses: A Practical Guide
Bertie Cordingley 
The LinkedIn Police Can Do One
Bertie Cordingley 
What Is AI Automation and How Can Small Businesses Use It?
Bertie Cordingley 
5 Website Mistakes That Are Costing You Leads (and How to Fix Them)
Your website might look great. But if it's not generating enquiries, something's off.
Bertie Cordingley 
I Replaced 6 Tools With One CRM. Here's What Happened.
I had a proper moment of clarity about a year ago.
Bertie Cordingley 
How to Automate Your Lead Follow-Up (Without Sounding Like a Robot)
Bertie Cordingley 
GoHighLevel Review 2025: The All-in-One CRM for Small Businesses
Bertie Cordingley 
Stop Blaming the Algorithm. Your Follow-Up Is Just Shit.
Bertie Cordingley 
What Is a CRM and Why Does Your Business Actually Need One?
CRM stands for Customer Relationship Management. But if that phrase makes your eyes glaze over, you're not alone. It sounds like something only big corporati...
Bertie Cordingley 
Why Most Small Businesses Don't Need a Website Redesign
Most small businesses dont need a new website.
Bertie Cordingley 
Getting Started with AI: It's Not Too Late (And You Don't Need to Be an Expert)
Lee-ann Cordingley 
The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out
Lee-ann Cordingley 
Oliver’s Big Win at the 2025 Apprenticeship Awards
Lee-ann Cordingley 
The Story of NotLuck; From Takeaway Pioneers to Game-Changing Strategy
Meet NotLuck — a Nottingham-based creative agency powered by strategy, tech, and family collaboration. We turn big ideas into smart, sustainable results.
Lee-ann Cordingley 
Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)
AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.
Lee-ann Cordingley 
Don’t Be That Customer: Mistakes That Sabotage B2B Projects
Lee-ann Cordingley 
The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast
Lee-ann Cordingley 
7 Ways to Network Without the Cringe at Local Business Events Near You
Lee-ann Cordingley 
How Much Friction Is On Your Homepage?
How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.
Lee-ann Cordingley 
Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online
Make your LinkedIn profile pop with real talk, not buzzwords. A human guide to visibility, connection, and showing up like you.
Lee-ann Cordingley 
The Ultimate Guide to Starting a Blog for Your Business: Why and How
Lee-ann Cordingley 
SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 2
Lee-ann Cordingley 
KPIs Demystified: The No-BS Guide to Metrics That Matter
Lee-ann Cordingley SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 1
Feeling like SEO is some dark art reserved for tech wizards? It’s not. Think of it as a treasure map—the ultimate prize is getting your business noticed by the right people. Dive into our simple, actionable tips that even the tech-shy can tackle.
Lee-ann Cordingley 
Why Should You Have a Great CRM
A great CRM helps you stay organised, nurture client relationships, and streamline sales with automation. Discover how a well-implemented CRM can transform your business by improving efficiency, boosting sales, and enhancing customer satisfaction.
Lee-ann Cordingley 
How a Business Blog Can Skyrocket Your Visibility and Sales
Lee-ann Cordingley 
Don’t Let Weak Passwords Sink Your Business: 5 Password Security Tips You Need Right Now
Lee-ann Cordingley 
The Ultimate Guide to Achieving Life-Work Balance: Strategies for Wellbeing at Work
Lee-ann Cordingley Ready to Transform Your Business?
Let's talk about how smart systems can give you back your time and supercharge your growth.