Word On The Street
Ideas That Actually Help
Sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).
Cowork by Claude: The AI Desktop Tool That's Changing How We Work
I've been using a lot of AI tools over the past year. Most of them are good. Some are brilliant. But Cowork, the desktop tool from Anthropic (the team behind...
Bertie Cordingley 
Website Speed and Core Web Vitals: Why Your Slow Site Is Killing Your Rankings
If your website takes more than three seconds to load, you're losing visitors. That's not an opinion. It's data. Google's own research shows that bounce rate...
Bertie Cordingley 
Stop Overthinking Your Content. Just Bloody Post Something.
Bertie Cordingley 
What Is Claude AI? (And Why We're Using It to Build Better Systems)
Bertie Cordingley 
SEO in 2026: What's Actually Changed and What Still Works
Bertie Cordingley 
NotLuck AI Workshops: What You'll Learn and Why It Matters
We run AI workshops in Nottingham. Small groups, hands-on, no jargon. And they've become one of the most popular things we do.
Bertie Cordingley 
Why We Built NotLuck (And Why "Not Luck" Is the Whole Point)
People ask about the name a lot.
Bertie Cordingley 
How We Use AI to Run a Leaner Agency (And How You Can Too)
Bertie Cordingley 
The Ultimate Business Productivity Playlist: 7 Powerful Songs That Boost Focus and Confidence
Lee-ann Cordingley 
The CRM Setup Mistakes I See Every Single Week
Bertie Cordingley 
Why Your Business Needs a Landing Page (Not Just a Website)
Your website is great for people who are browsing. But when you're running ads, promoting a specific offer, or trying to capture leads for a particular servi...
Bertie Cordingley 
Workflow Automation for Beginners: A No-Jargon Guide
"Workflow automation" sounds intimidating. Like something that requires a team of developers and a six-figure budget.
Bertie Cordingley 
How to Get More Google Reviews (Without Being Annoying About It)
Bertie Cordingley 
AI in 2026: What Small Businesses Actually Need to Know
Bertie Cordingley 
A Confession: I'm Inherently Lazy (And That's Why I Automate)
Bertie Cordingley 
Behind the Build: What It's Really Like Creating Websites
A behind-the-scenes look at what actually goes into building a business website - the good, the challenging, and the satisfying.
Lee-ann Cordingley 
Meet NotLuck: Who We Are, What We Do, and Why We Exist
The story behind NotLuck - from takeaway pioneers to helping businesses build smarter systems.
Lee-ann Cordingley 
Do Things That Don't Scale (Then Automate Later)
Bertie Cordingley 
Why You Should Set Up ChatGPT Projects (Not Just Chat)
Lee-ann Cordingley 
Living SOPs: Standard Operating Procedures That Evolve
Bertie Cordingley 
Don't Know Where to Start with AI? Ask This One Question
AI feels overwhelming, but it doesn't have to be. Start with one simple question that will point you in the right direction.
Lee-ann Cordingley 
What I Learned Running a Business in 2025 (The Honest Version)
2025 has been a year. A good one, mostly. But also a year of learning things the hard way, making mistakes I should have seen coming, and having a few moment...
Bertie Cordingley 
How to Speed Up Your Website in 2 Steps
Lee-ann Cordingley 
Landing Page vs Homepage: Know the Difference
Bertie Cordingley 
Client Success Story: From Chaos to Clarity
Oliver 
Businesses with CRMs Grow 29% Faster: Here's Why
The statistics are clear: CRM users grow faster. But what's actually driving that growth? We break down the research.
Oliver 
Why Blogging Always Falls to the Bottom of Your To-Do List (And How to Fix It)
Everyone knows blogging is important. So why does it never get done? Here's the real reason and a practical solution.
Oliver 
The Best CRM for Trades and Service Businesses in the UK
Bertie Cordingley 
Content Creation Tips for Time-Strapped Business Owners
Oliver 
Email Marketing Metrics That Actually Matter
Oliver 
The Role of AI in Modern Business
AI isn't coming, it's here. Train it like a puppy: guide it well and it works for you, ignore it and you'll get left behind. Stop fearing AI—start making it your business ally.
Lee-ann Cordingley 
Newsletter Best Practices That Keep Subscribers Engaged
Most newsletters get ignored. Here's how to write emails people actually want to open, read, and act on.
Oliver 
Evergreen Email Sequences: Set Up Once, Convert Forever
Oliver 
How to Write a Follow-Up Email That Actually Gets Replies
Bertie Cordingley 
3 Website Mistakes That Hurt Your Brand
Oliver 
Social Media Kickstart Guide: From Zero to Hero
Starting from scratch on social media? This practical guide takes you from complete beginner to confidently posting in no time.
Bertie Cordingley 
How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)
Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.
Lee-ann Cordingley 
Facebook Marketing Strategies for Care Businesses
Bertie Cordingley 
Instagram Growth Hacks That Actually Work in 2026
Bertie Cordingley 
CRM vs Spreadsheet: Why You Need to Ditch the Google Sheets
Bertie Cordingley 
Hate Following Up Manually? Here's Your Fix
If chasing leads feels like a full-time job, you're doing it wrong. Discover how to automate your follow-ups without losing the personal touch.
Bertie Cordingley 
Zapier vs Native Integrations: What's Best for Your Business?
Should you connect your apps with Zapier or use built-in integrations? We break down the pros, cons, and when to use each approach.
Bertie Cordingley 
The Wizard of Oz Business Trick To Help You Sleep
Lee-ann Cordingley 
I Hate Networking Events. Here's What I Do Instead.
Bertie Cordingley 
What's Automation & Why Does It Matter?
Bertie Cordingley 
The ROI of Implementing a CRM: Real Business Case Studies
Wondering if a CRM is worth the investment? We break down real numbers and stories from businesses that made the switch.
Bertie Cordingley 
How to Choose a CRM for Your Small Business (Without Losing Your Mind)
Your 'system' of sticky notes and a Google Sheet from October isn't cutting it. Here's the honest guide to choosing a CRM that actually fits your business, without the jargon or the hard sell.
Lee-ann Cordingley 
What's your Wizard of Oz?
Lee-ann Cordingley 
5 Signs Your Business Needs a CRM System Now
Bertie Cordingley 
AI Chatbots for Business: Are They Worth It in 2025?
Bertie Cordingley 
Why Your Expensive Website Isn't Getting You Leads
You spent a decent chunk of money on your website. It looks brilliant. Your designer did a proper job. You launched it, posted about it, and then waited for ...
Bertie Cordingley 
How Much Does a Website Actually Cost in 2025? (Honest Answer)
This is the question every business owner wants a straight answer to. And the frustrating truth is: it depends. But I'm going to give you more than that.
Bertie Cordingley 
Automated Appointment Booking: Stop Playing Email Tennis
Bertie Cordingley 
Done Beats Perfect. Every Single Time.
Bertie Cordingley 
How to Build a Sales Pipeline That Actually Works
Bertie Cordingley 
Local SEO for Nottingham Businesses: A Practical Guide
If you run a business in Nottingham and you're not showing up when people search for what you do, you're invisible to the people most likely to buy from you.
Bertie Cordingley 
The LinkedIn Police Can Do One
I got into a bit of a spat on LinkedIn the other day.
Bertie Cordingley 
What Is AI Automation and How Can Small Businesses Use It?
Bertie Cordingley 
5 Website Mistakes That Are Costing You Leads (and How to Fix Them)
Bertie Cordingley 
I Replaced 6 Tools With One CRM. Here's What Happened.
Bertie Cordingley 
How to Automate Your Lead Follow-Up (Without Sounding Like a Robot)
Automation has a bad reputation. And honestly, a lot of it is deserved.
Bertie Cordingley 
GoHighLevel Review 2025: The All-in-One CRM for Small Businesses
We get asked about GoHighLevel a lot. "Is it any good?" "Is it worth the money?" "Can it really replace all my other tools?"
Bertie Cordingley 
Stop Blaming the Algorithm. Your Follow-Up Is Just Shit.
Bertie Cordingley 
What Is a CRM and Why Does Your Business Actually Need One?
Bertie Cordingley 
Why Most Small Businesses Don't Need a Website Redesign
Bertie Cordingley 
Getting Started with AI: It's Not Too Late (And You Don't Need to Be an Expert)
A practical guide to embracing AI tools in your work. Forget the scepticism and the fear of being 'too late'. Here's why now is the perfect time to start using AI as your everyday assistant.
Lee-ann Cordingley 
The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out
Social media doesn’t have to feel like poking your eyes out. Here’s our gloriously un-boring guide to showing up online with clarity, consistency & a little bit of sass.
Lee-ann Cordingley 
Oliver’s Big Win at the 2025 Apprenticeship Awards
Lee-ann Cordingley 
The Story of NotLuck; From Takeaway Pioneers to Game-Changing Strategy
Lee-ann Cordingley 
Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)
Lee-ann Cordingley 
Don’t Be That Customer: Mistakes That Sabotage B2B Projects
Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.
Lee-ann Cordingley 
The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast
Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.
Lee-ann Cordingley 
7 Ways to Network Without the Cringe at Local Business Events Near You
Lee-ann Cordingley 
How Much Friction Is On Your Homepage?
Lee-ann Cordingley 
Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online
Lee-ann Cordingley 
The Ultimate Guide to Starting a Blog for Your Business: Why and How
Thinking of starting a blog for your business? It’s a powerful way to boost visibility, build credibility, and connect with your audience. From improving Google rankings to sharing expertise, we’ll help you get started.
Lee-ann Cordingley 
SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 2
You’re seeking SEO brilliance - we gotcha! In Part 2 of our blog, we’re turning up the heat with tips like boosting your website speed, nailing those backlinks, and creating a user experience so slick your visitors will never want to leave. Let’s go!
Lee-ann Cordingley 
KPIs Demystified: The No-BS Guide to Metrics That Matter
Lee-ann Cordingley SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 1
Lee-ann Cordingley 
Why Should You Have a Great CRM
Lee-ann Cordingley 
How a Business Blog Can Skyrocket Your Visibility and Sales
Have you wondered if having a business blog is worth the effort? It's more than just a trend—it’s a powerful tool for growth. From boosting your SEO to establishing yourself as an industry authority, the benefits are too significant to ignore.
Lee-ann Cordingley 
Don’t Let Weak Passwords Sink Your Business: 5 Password Security Tips You Need Right Now
A single weak password could jeopardise your entire business. Cyber security is more critical than ever - from crafting strong passwords to embracing two-factor authentication, a few simple steps can make a huge difference in protecting your data.
Lee-ann Cordingley 
The Ultimate Guide to Achieving Life-Work Balance: Strategies for Wellbeing at Work
Lee-ann Cordingley Ready to Transform Your Business?
Let's talk about how smart systems can give you back your time and supercharge your growth.