Optimise your LinkedIn profile

A Not-So-Boring Guide to LinkedIn That Actually Sounds Like a Human Wrote It

Let's be honest: LinkedIn can feel like the office kitchen where everyone's trying a bit too hard. It's full of buzzwords, humblebrags, and that one guy who just wants to connect but immediately pitches you his life coaching course.

But LinkedIn also happens to be brilliant when you use it right — especially if you're a solo business owner, coach, creative, consultant, or freelancer who craves actual, supportive connection (and maybe the odd client too). So let's skip the corporate fluff and talk real tips for making your profile pop — with zero cringe.

1. Your Profile = Your Vibe

Think of your profile like your favorite outfit on a good hair day. It should feel like you — not like a corporate CV from 2014. People buy from (and connect with) people, not polished LinkedIn bots. So ditch the buzzwords and let your personality show.

Quick Win:

• Banner image: Use one that reflects your brand. Something visual, colorful, or even just a vibe-setting quote.
• Photo: Make sure your face is visible, well-lit, and you look like someone worth talking to at a networking event. That doesn't mean suit and tie — it means you, turned up a notch.

2. That All-Important Headline

Your headline shouldn't read like you're applying for a job at BigCorp™️. It's your opening line — the digital version of a wink and a "Here's what I do, darling."

Boring:

"Helping business owners scale with strategy and support."

Better:

"Business wingwoman for big ideas | Word wizard | CRM & funnel fixer | ADHD-friendly as hell"

Use words you'd actually say out loud. You've got 220 characters to be unforgettable.

3. The About Section (aka Your Not-So-Humble Brag)

This is where you tell your story. Not your life story. Not a bullet point list. But the good stuff: what lights you up, how you help, and what makes you stand out.

Start with a bold statement or relatable moment:

"I never set out to be the go-to girl for sexy strategy and CRM chaos-taming… but here we are."

Use the middle to talk results and what you offer.

Wrap with an invitation:

"If you're craving systems with soul or want to talk digital magic over coffee (real or virtual), hit connect."

4. Work Experience That Works for You

This isn't your old-school CV. Don't just list job titles — explain what you did and why it mattered.

Better still, add some flair:

• "Built a lead-gen funnel that turned crickets into a £10K launch (while wearing fuzzy socks and managing 3 tabs of chaos)."
• "Designed a website that made my client cry happy tears. No biggie."

5. Skills, Endorsements, and Asking Nicely

Endorsements are social proof — but most people forget about them. Make it easy for your clients or co-conspirators to rave about you:

"Hey lovely, would you mind writing a LinkedIn reco for me? Something short and snazzy about our CRM chaos rescue?"

Also: update your skills. Add the stuff you actually want to be known for.

TL;DR?

You don't need to be more professional. You need to be more you. That's what makes people connect, remember, and refer you.

So go give LinkedIn your vibe — the bold, the bright, the brilliant human you actually are.