Create Once. Automate Everything.
A fully dynamic event platform that connects to your CRM. Publish an event once and the website, bookings, emails, reminders, waitlists, and archives all happen automatically.
Minds Connect
Running Events Is Exhausting
Create event → manually update website → manually send emails → manually track bookings → manually manage waitlist → manually send reminders → manually archive past events → manually update speaker pages
Duplicate data entry across multiple systems
Hours of repetitive admin work for every single event
Create Once. Done.
Scale from 4 events a year to 40 without scaling your admin workload.
What Your Platform Does For You
Seamless CRM Integration
The entire platform connects directly to your CRM, creating a single source of truth. Create an event once in the CRM, and the website automatically pulls everything through - titles, descriptions, dates, speakers, venues, capacity.
- No duplicate data entry
- No sync issues
- No outdated information
Automated Event Management
Add an event to the CRM and the system handles the rest.
- Website automatically displays with full details
- Countdown timer shows time remaining
- Capacity tracking updates in real-time
- Auto-moves to "Past Events" after completion
Smart Status Management
Intelligent handling of event lifecycle.
- Draft events stay hidden until ready
- Live events display with full booking
- Cancelled events handled gracefully
- Past events archived automatically
Real-Time Booking
Interactive booking synced with your CRM.
- Live capacity tracking
- "Spots remaining" updates live
- Automatic "Sold Out" status
- Bookings sync to CRM calendar
Waitlist Functionality
Capture demand even when events are full.
- Activates automatically at capacity
- Captures interested attendees
- Feeds directly into contact database
- Ready for future communication
Automated Communications
Every email, reminder, and follow-up happens without you lifting a finger.
Pages That Build Themselves
Every page pulls from your CRM. Update once, reflected everywhere.
Speakers Page
Automatically populated from speaker data in the CRM. Shows all speakers who have presented at your events. Speaker count updates automatically. Application form feeds new applicants directly into your pipeline.
Partners Section
Showcases event partners and sponsors. Managed through the CRM - add a partner once, displayed everywhere.
Location Pages
Dedicated pages for each venue area. Events filtered by location. Venue details, parking info, accessibility - all from the CRM.
Past Events Archive
Automatic timeline of completed events. Preserves event history, speaker info, and photos. Builds credibility by showing track record.
Venue Profiles
Comprehensive venue info: address, directions, parking, public transport, accessibility, Google Maps integration, What3Words locations.
Gallery & Community
Photo galleries from past events. Community showcase. Visual proof of engagement and energy.
Revenue & Engagement Features
Build a thriving community and unlock new revenue streams.
Your Own Courses
Host courses directly on your platform — free or paid. Deliver value to your community and generate recurring revenue through educational content.
Online Community
Increase engagement by setting up your own online community with different channels. Create free or paid access tiers to build a thriving member ecosystem.
Premium Profiles
Set up individual profiles for your members. Great revenue generators! People pay to feature on your website and showcase themselves to your community.
Automated Onboarding
Onboarding for speakers, surveys, and reviews that aren't boring. Fully integrated forms that are easy and fun to fill out, driving completion rates.
Real Events. Real Results.
Working with NotLuck has literally changed the way I do events. All of the back-end management is now taken care of!
First time I rocked up to an event, I actually thought I'd forgotten something because it was that easy. Now the enhancements of the NotLuck event platform have made it even better for me.
It's so easy for my members to book, easy for us to keep updating, and I love working with them. Didn't realise technology could be so fun to implement!
What COLLECTIVE. gets:
- ✨ Fully automated event publishing
- 📅 Real-time booking & capacity tracking
- 📧 Automated confirmation & reminder emails
- 🎤 Dynamic speaker showcase
- 📍 Multi-location event management
- 📚 Automatic event archive
Legal & Compliance Sorted
Professional foundation that protects your business while building trust with your community.
Is This Right For You?
Event Organisers
Running regular events and drowning in admin. Networking groups, meetups, conferences, workshops.
Community Groups
Building a community around shared interests. Need to manage members, events, and communications.
Training Providers
Running courses, workshops, or seminars. Need booking, capacity management, and automated reminders.
Professional Networks
Business networking groups, industry associations, professional bodies hosting regular gatherings.
Included in Your CRM Plan
How it works: Sign up for Inferno or Wildfire, and we'll custom-build your events platform — tailored to your events, venues, and workflows. Your platform includes a complete website fully integrated with your CRM.
Using an external CRM? Contact us — we can build this for compatible systems too.
From Concept to Launch
Discovery
We deep-dive into your events, audience, workflows, and goals. Understand exactly what you need.
Architecture
Design the CRM structure, automations, and platform features. Plan every workflow.
Build
Custom development of your platform. CRM configuration. Automation setup. Design implementation.
Test
Run through every workflow. Test bookings, emails, waitlists, archives. Make sure everything works perfectly.
Launch & Train
Go live. Full training on managing events through the CRM. Ongoing support as you scale.
Ready to Automate Your Events?
Let's talk about building a platform that runs your events while you focus on creating great experiences.