The Wizard of Oz Business Trick To Help You Sleep
Remember the scene in The Wizard of Oz when Toto pulls back the curtain, revealing an ordinary man frantically pulling levers and pushing buttons and getting a proper sweat on?
And here's a business nugget from the inside the cogs & dials of Bertie Cordingley's mentoring genius; what if that moment of revelation - that behind the impressive display of fire and smoke was simply someone working a clever system - isn't just technicolour movie magic but the secret to running your business successfully?
The Magic Your Customers See
When your customers interact with your business, it’s a good idea to ponder - what do they actually experience?
Hopefully, something that feels effortless.
Instant responses to their enquiries.
Personalised communications that arrive at exactly the right moment.
Smooth booking processes.
Invoices that land promptly.
A seamless journey from first contact to loyal, applauding client.
That, my friend, is your Emerald City. And it can be polished, impressive, and gleamingly magical.
The Reality Behind Your Curtain
But let's first take a guess at what's actually happening behind your curtain....
You're manually sending every email, copying and pasting client details between spreadsheets
Setting phone reminders to follow up.
Toggling between six different apps to manage conversations.
Staying up past midnight just to keep the plates spinning.
You're running yourself ragged to create that seamless customer experience.
And whilst your dedication is admirable, it really isn't sustainable - especially as an SME or solopreneur where every hour counts. We've been there, done that - it's exhausting!
Perhaps most importantly, consideration for your wellbeing should be a high-ranking factor in this discussion as well.
Why Small Businesses Need Their Own Control Room
Large corporations have always had their "wizard's control room" - integrated CRM systems, automated workflows, customer service platforms, and dedicated teams managing it all. They've understood that creating exceptional customer experiences shouldn't mean sacrificing your own time, energy, or sanity.
And until recently, you could totally have these cool, expensive systems if you were willing to pay an arm and a leg, but they were complicated to implement, and required a technical expertise that most small business owners didn't have (or have the time / money to develop).
It creates a playing field that isn't level.
You're competing with businesses who have entire departments dedicated to customer experience whilst you were doing everything yourself, often late into the evening.
What If You Had a Different Control Room?
Imagine this instead...
A potential client visits your website at 10pm on a Tuesday. They complete your contact form. Instantly, they receive a personalised welcome email. From YOU! Their details are automatically logged in your CRM. A task appears on your calendar to follow up. Your review request system adds them to the sequence. Your social media scheduler continues posting consistent content. Your multi-channel inbox captures their response whether they email, DM, or message you on Facebook.
Oh yes, coming back to you.
You're asleep. Or if it's not way past bedtime, you're working on the parts of your business that actually need your unique expertise.
That's what happens when you have the right systems pulling the levers behind your curtain.
The CRM Solution for Solopreneurs and SMEs
A proper CRM system isn't about replacing the personal touch that makes your business special - it's about amplifying it. Because when you're not drowning in administrative tasks, you can focus on what you do best: serving your clients, developing your products, growing your strategic vision.
And in all our years of working with business owners, we know this is what most get stuck with: setting up these systems. Between the potential technical overwhelm, the time investment, and the steep learning curve it's something that can feels like way too much when you're already stretched thin.
Your Done-For-You Business Control Room
And this is where we enter stage left, in a magnificently impressive hot air balloon adorned with smiles, waves and fancy top hats.
We can build your Wizard of Oz control room for you if you want - yes, you read that right - fully set up within seven days, so you can start experiencing the benefits immediately.
You get a complete system that includes:
Social media scheduler to maintain your presence without the daily scramble
Full CRM to manage your customer relationships intelligently
Multichannel inbox so you never miss a message, regardless of where it comes from
Invoicing and estimates to streamline your financial processes
Review management for Google and Facebook to build your reputation
Sales and customer service tools to deliver that premium experience
And do we hand you the keys and float off into the sunset in a pretty pink bubble like Glinda the Good Witch? Do we Munchkin!
You get a
60-minute onboarding call where we can get into the nuts and bolts of your business-specific intricacies so we can personalise your messaging and workflows
a Lift-Off and Cheers celebratory handover - in-person at NotLuck HQ if you happen to be in Nottingham 🥂
and a scheduled check-in a few weeks later to make sure everything's tickedy-boo
And will it be...?
No, probably not. Because there are ALWAYS going to be things unique to YOUR business that other businesses don't do. That's what makes you so special!
We want to tweak and twiddle with things so that it works exactly as you need it to.
Community Learning, Not Lonely Learning
Here's what makes this different from other CRM solutions: we don't want you trotting off merrily along the Yellow Brick Road to figure this stuff out alone.
To be Frank (L. Baum), we recently spoke with a small and thriving business who invested into a CRM system and were left scratching their heads trying to make it do all the fancy stuff they'd been shown.
But after a week of being completely up poppy creak without a paddle,
they wrote-off the expense and bought another CRM system‼️😢
The people we were speaking with said they really wished they'd met us first because our training approach was exactly the service they had needed and would have been absolutely over the rainbow with.
Our regular community calls give you hands-on training for creating and customising elements within your CRM. You'll learn alongside other business owners, share ideas, and actually understand the system you're using.
And when you just want something done quickly? Our done-for-you and add-on services are available as upsells - because it's always reassuring to know that there's a wizard to pull the levers for you.
The Investment in Your Business Breathing Room
So, what do you get for your one-time setup fee of £550 + VAT and just £129 + VAT monthly (from month two, not straight away)?
You get your business back.
You get evenings.
You get the mental space to think strategically instead of reactively.
You get systems that work while you sleep.
More importantly, your customers get a consistently exceptional experience - the kind that turns first-time buyers into raving fans.
So, What's Your Wizard of Oz?
Every successful business has clever systems working behind the scenes. The question isn't whether you need them - it's how long you can keep running yourself ragged before you build them.
Your customers don't need to see the levers and pulleys. They just need to experience the magic. And you need to stop being exhausted by pulling those cranks manually.
Ready to build your control room? Let's roll up our sleeves and create the systems that let you focus on what you actually love about your business - while your customers experience nothing but seamless, professional brilliance.
The real magic isn't in pretending to be a wizard yourself. It's in having the right systems so you can focus on the genius that only you can bring to your business.
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