Unlimited AI. No Counters.
Every AI feature across your CRM, with no per-message caps. Conversations, content, reviews, voice, funnel and workflow AI, all unlimited for one flat monthly price.
Everything You Get Unlimited
All these AI features, unlimited usage, no per-message or per-action costs.
Conversation AI
AI that responds to leads and customers in real-time across all your channels. Handles enquiries, qualifies leads, books appointments - 24/7.
- Website chat widget
- SMS conversations
- Facebook Messenger
- Instagram DMs
- WhatsApp replies
- Custom personality & tone
Reviews AI
Automatically respond to customer reviews across Google, Facebook, and more. Thoughtful, on-brand responses without the time drain.
- Auto-reply to new reviews
- Sentiment analysis
- Custom response templates
- Multi-platform support
- Escalation for negative reviews
Content AI
Generate marketing copy, emails, social posts, and more. Trained on your brand voice, ready to create content that sounds like you.
- Email copy generation
- Social media posts
- Ad copy & headlines
- Blog outlines
- SMS message drafts
- Brand voice training
Funnel & Website AI
Spin up landing pages, funnels and full website sections with AI. Layouts, copy and images generated for you, ready to edit and publish.
- Page generation from a prompt
- Full funnel scaffolds
- On-brand copy blocks
- AI imagery
- Section-level rewrites
- Edit and iterate freely
Workflow AI Assistant
Build automations by describing what you want. The AI assistant scaffolds triggers, actions and branches inside the workflow builder.
- Natural-language workflow builds
- Trigger and action suggestions
- Branch and filter logic
- Reusable templates
- Edit-as-you-go
- Faster than building by hand
Voice AI (Inbound)
AI answers your phone calls. Handles enquiries, captures information, books appointments, a virtual receptionist that never sleeps.
- 24/7 call answering
- Lead qualification
- Appointment booking
- Information capture
- Warm transfers to team
- Custom voice & scripts
What's Separate
These costs are usage-based and billed separately from the Unlimited AI add-on.
Communications
The actual sending costs for messages and calls. These are carrier/provider fees, not AI fees.
- Phone calls (per minute)
- SMS messages (per message)
- Email sending (high volume)
- WhatsApp messages (per message)
These are standard telecom costs that any platform would charge. The AI that powers the conversations is included - the delivery costs are separate.
Advanced Voice AI
Outbound calling and premium voice features require additional licensing.
- Outbound AI calling
- Website voice widget
- Advanced voice customisation
Inbound voice AI (answering calls) IS included. Outbound (AI making calls to contacts) is a premium add-on.
How It Works
Choose Any CRM Plan
Start with Bronze, Silver, or Gold - whichever fits your needs.
Add Unlimited AI
Add Unlimited AI to your Bronze plan for £129/mo +VAT. Already on Silver or Gold? You've already got it. No complex tiers or usage calculations.
Use Without Limits
All AI features, unlimited. Generate content, run conversations, answer calls - no counters, no surprises.
What It Costs On Each Plan
The add-on lives on Bronze. Silver and Gold include it already.
About the same as Silver, for businesses that want fewer users and the full AI stack. +VAT.
5 users, Unlimited AI bundled. +VAT.
Unlimited users, Unlimited AI, WhatsApp bundled. +VAT.
Quick Answers
Can I add this to my current plan?
If you're on Bronze, we can add Unlimited AI for £129/mo +VAT. Silver and Gold already include it. On a legacy plan? Talk to us about moving across.
What if I don't need all the AI features?
Each plan includes basic AI features. Unlimited AI is for businesses who want to fully leverage AI across multiple areas without worrying about usage.
Is there a contract?
No long-term contract. Add or remove Unlimited AI month to month as your needs change.
Why are communications separate?
SMS, calls, and WhatsApp have real carrier costs that vary by volume. We charge per use rather than bundling inflated estimates into your monthly fee.
Do I need Unlimited AI to use any AI features?
No. Basic AI features are included in all CRM plans. Unlimited AI removes usage caps and unlocks the full suite of AI tools.
Can Blaze (website-only) get Unlimited AI?
No. Unlimited AI requires a full CRM plan (Bronze, Silver, or Gold) as the AI features integrate with CRM functionality.
What does the £129/mo cover on Bronze?
Every AI feature in the bundle, with no usage caps. Conversation AI, Reviews AI, Content AI, Funnel & Website AI, Workflow AI Assistant and inbound Voice AI. One flat fee, no per-message or per-action billing on top.
Ready to Add Unlimited AI?
£129/mo +VAT on top of Bronze. Already on Silver or Gold? It's bundled in.