Start with Bronze. Here's why.
Every tier has every feature. The only thing that changes is users, AI usage, and whether WhatsApp is bundled. Most people start on Bronze and upgrade once they know what they actually use.
+ VAT. Upgrade any time. CRM Club included from day one.
Bronze fits most people.
£97/mo + VAT gets you the full CRM, every feature, every Club benefit. AI is pay-as-you-go, so you only spend on it when you use it.
Three user accounts
Enough for a solo founder plus a couple of teammates. Need a fourth? Either add a seat or step up to Silver.
Pay-as-you-go AI
Use what you need. Most light-AI businesses spend less than £30/mo on usage. If you start hitting £100/mo, Silver's unlimited £229 starts to make sense.
The full Club
Weekly live training, group onboarding, office hours, foundations course, training library. Same as Silver and Gold.
When to skip Bronze.
Three honest reasons to start higher up. If none of these is you, save the £132/mo and start on Bronze.
You'll use AI all day, every day
If AI is central to how you work (writing, support replies, voice agents, automated content), Silver's unlimited £229/mo is cheaper than Bronze + heavy metered usage. The break-even is roughly £100/mo of AI use.
Buy Silver · £229/mo + VATYou need WhatsApp Business or more than 5 seats
WhatsApp is bundled on Gold, not Silver. Plus Gold has unlimited users and a priority queue on office hours. Worth the £70/mo step up if you're rolling out across a team or your customers live in WhatsApp.
Buy Gold · £299/mo + VATYou'd rather we set it all up for you
Book a Build Day: your CRM planned and built with Bertie in a single day (£2,950 + VAT), stacked on top of any tier. Fully done-for-you builds still happen for the right fit, quoted after a short qualification. You still need a monthly Club subscription underneath.
See Build Days →The full tier breakdown.
If you're a comparison-table person, here you go.
The full CRM platform. Yours from day one.
- Full CRM platform, every feature in
- Contacts, pipelines, calendar, funnels, automations, email, SMS, courses, invoicing. No feature gating.
- Starter kit deployed on signup
- AI Studio (website, funnel, quiz builder)
- 3 user accounts
- Full community + weekly live training
- AI metered per use (Ask AI, Conversation, Voice, Content, Reviews)
- Light users save money. See rates →
For businesses getting started, or anyone happy paying per AI use.
Buy Bronze (£97/mo + VAT)Let the AI do the heavy lifting. No per-use bill.
- Everything in Bronze, plus:
- Unlimited AI bundle
- Ask AI, Conversation AI, Voice AI (inbound), Content AI, Reviews AI. All unlimited, no per-use bill.
- 5 user accounts
- Monthly group strategy call
For anyone who wants their CRM to do the heavy lifting. The most popular tier.
Buy Silver (£229/mo + VAT)Unlimited users. WhatsApp built in. Front of the queue.
- Everything in Silver, plus:
- Unlimited users
- WhatsApp included
- Priority queue on office hours
- Your questions get answered first on the weekly hot-seat calls.
- Early access to new snapshots and templates
For growing teams and anyone whose customers live in WhatsApp.
Buy Gold (£299/mo + VAT)All prices exclude VAT. Annual billing gives you two months free. Monthly plans cancel any time, no minimum term.
Refund Policy
- Monthly subscriptions, No refunds for partial billing periods. Cancel any time; your access continues until the end of the period you have paid for.
- Usage charges (SMS, calls, AI credits), Prepaid wallet top-ups are non-refundable once added. Unused credit at cancellation is non-refundable.
- Setup or onboarding fees, Non-refundable once work has commenced.
- Exceptional circumstances, If you believe a charge was made in error, contact us at hello@notluck.co.uk within 14 days and we will review it.
By subscribing you agree to our Terms and Conditions. See usage charge rates.
Quick side-by-side
| Feature | Bronze | Silver | Gold |
|---|---|---|---|
| Monthly price | £97 + VAT | £229 + VAT | £299 + VAT |
| Annual price (2 months free) | £970 + VAT | £2,290 + VAT | £2,990 + VAT |
| Full CRM platform | ✓ | ✓ | ✓ |
| AI Studio (build websites + funnels) | Monthly credit, then pay-as-you-go | Monthly credit, then pay-as-you-go | Monthly credit, then pay-as-you-go |
| Ask AI (talk to your CRM) | Pay-as-you-go | Unlimited | Unlimited |
| Conversation, Voice, Content, Reviews AI | Pay-as-you-go | Unlimited | Unlimited |
| Funnel AI + Workflow AI | Pay-as-you-go | Pay-as-you-go | Pay-as-you-go |
| User accounts | 3 | 5 | Unlimited |
| WhatsApp integration | £21/mo + VAT add-on | £21/mo + VAT add-on | Included |
| Early access to new snapshots + templates | , | , | ✓ |
| Community + training library | ✓ | ✓ | ✓ |
| Office hours (hot seat) | ✓ | ✓ | Priority queue |
| Monthly group strategy call | , | ✓ | ✓ |
Bronze. Upgrade any time.
Upgrades take effect immediately. Downgrades take effect at the next billing cycle. No penalties either way, no minimum term, no retention scripts. The worst case is you start on Bronze and switch in week three.
Buy Bronze · £97/mo + VAT