Stop losing leads to PDFs nobody reads.
Quiz funnels convert at 40% vs 3% for a typical download. We build the whole thing for you — strategy, questions, scoring, results, automation — all inside your CRM.
No extra software. No per-lead charges. Unlimited leads.
Your lead magnets are gathering dust.
Sound familiar?
"We made a PDF guide..."
...and 200 people downloaded it. 3 opened it. The rest forgot it existed before they finished typing their email.
"We have a contact form..."
...with four fields that nobody fills in. Name, email, phone, message. The conversion rate makes you want to cry.
"Leads just ghost us..."
...because you know nothing about them. Cold calls to cold leads who can't remember signing up. Every conversation starts from zero.
"Ad spend feels wasted..."
...driving traffic to a landing page that converts at 3%. That's £97 per lead. And most of them aren't even a good fit.
A quiz isn't a quiz. It's a lead qualification system.
Here's what happens when you replace your tired lead magnet with a strategic quiz funnel.
This is what your quiz could look like.
Click through a live example. Every element is custom-designed for your brand.
How Strong Is Your Lead Generation?
Answer 4 quick questions to get your personalised score and action plan.
Takes about 60 seconds
How do you currently capture leads?
What's your biggest lead gen frustration?
How many leads do you get per month?
How confident are you that your follow-up converts?
Your Lead Gen Score
You're capturing some leads but leaving significant revenue on the table. A quiz funnel could triple your conversion rate and pre-qualify every lead before you speak to them.
Every element is custom-built
Colours, fonts, logo — it looks like yours, not ours.
Designed to qualify leads and surface buying signals.
Weighted answers, category scores, dynamic results.
Automated emails triggered by score tier. Hot leads get fast-tracked.
70% of quiz traffic is mobile. Every element is thumb-friendly.
No per-lead charges. No response caps. Ever.
Why people can't resist a quiz.
It's not a gimmick. It's neuroscience.
The Curiosity Gap
Once someone starts a quiz, they need to know their score. The anticipation of a result triggers more dopamine than the result itself. 65% of people who start, finish.
Self-Discovery Drive
Humans are wired to understand themselves. "What type am I?" "How do I compare?" A quiz answers questions people are already asking internally.
The Ownership Effect
A generic PDF feels like everyone else's. A personalised score feels like yours. People value things more when they feel personally owned — and they engage more deeply.
Frustration Hooks
A well-designed quiz surfaces problems people didn't know they had. "I scored 4/10 on follow-up?" That gap between where they are and where they could be creates urgency to act.
Instant Gratification
Results in 60 seconds, not 60 pages. Modern audiences want answers now. A quiz delivers personalised insight immediately — no downloading, no reading, no waiting.
Built-In Shareability
"I scored 8/10 — what did you get?" Quiz results are inherently social. One quiz taker becomes three without you spending another penny on ads.
This isn't a template. It's a system.
Every quiz funnel we build is a complete lead generation machine.
Strategy Deep-Dive
We learn your business, your ideal customer, and your sales process. Then we design a quiz strategy that qualifies the right people and surfaces the right buying signals.
- Business goals workshop
- Ideal customer profiling
- Competitor analysis
- Quiz type recommendation
Question Design & Scoring
We write every question, design the scoring logic, and map the branching pathways. Each question has a strategic purpose — nothing is filler.
- 8-15 custom questions
- Weighted scoring matrix
- Conditional branching
- Category-based scoring
Branded Quiz Build
Your quiz, your brand. Custom landing page, progress bars, interactive elements — all designed to match your visual identity and convert at maximum rate.
- Custom landing page
- Mobile-optimised design
- Progress indicators
- Multiple question types
Personalised Results
Dynamic results pages that change based on score tier. Each result includes tailored recommendations and a clear call-to-action that drives the next step.
- 3-4 score tier pages
- Dynamic content blocks
- Score visualisation
- Tier-specific CTAs
Automated Follow-Up
Email sequences triggered by quiz results. Hot leads get booked in immediately. Warm leads get nurtured. Cold leads get educated. All on autopilot.
- Tier-based email sequences
- PDF report delivery
- Booking link integration
- Re-engagement campaigns
CRM Integration
Every quiz response flows straight into your CRM. Leads are tagged, scored, and piped into the right workflow. Your sales team knows everything before they pick up the phone.
- Automatic contact creation
- Lead scoring & tagging
- Pipeline automation
- Training walkthrough
From idea to live in 14 days.
Our proven four-stage process for building quiz funnels that convert.
Discovery & Strategy
We deep-dive your business, map your customer journey, identify qualification criteria, and design the quiz framework. You leave this call with a complete quiz blueprint.
Day 1-2Content & Scoring
We write every question, craft the results copy, design the scoring matrix, and map the email sequences. All reviewed and refined with your input.
Day 3-6Build & Polish
We build the quiz inside your CRM, design the landing page, configure automation workflows, set up email sequences, and test everything end-to-end.
Day 7-12Launch & Train
We walk you through everything, show you how to read the data, and make sure you're confident with the system. Then we hit go and watch the leads roll in.
Day 13-14One framework. Endless applications.
Quiz funnels work for any business. Here are the most popular formats.
Scorecard Assessment
Rate your [topic] out of 10. Surface gaps, create urgency, position yourself as the solution. The classic Daniel Priestley approach.
Most PopularRecommendation Quiz
"Which [product/service] is right for you?" Guide prospects to their perfect match based on their answers. Ideal for multiple offerings.
E-CommerceKnowledge Test
"How much do you know about [topic]?" Educational quizzes that position you as the expert while revealing knowledge gaps your services fill.
B2BPersonality Quiz
"What type of [role] are you?" Segment your audience by personality, style, or preference. Wildly shareable and great for social media.
High ViralityReadiness Assessment
"Are you ready for [service]?" Pre-qualify prospects before they book. Filter out time-wasters and fast-track ideal clients.
ServicesROI Calculator
"How much could you save with [solution]?" Interactive calculators that show prospects the financial impact of working with you.
High IntentNo monthly quiz tool. No per-lead charges.
ScoreApp charges £39-199/month with response caps. We build it once — then it's yours forever.
Typical Quiz Platform
ScoreApp, Interact, etc.
- DIY setup — you figure it out
- Template-based — looks generic
- Response caps (100-2,500/mo)
- Separate tool from your CRM
- No strategy or copywriting
- No email sequences written
- Extra cost for integrations
NotLuck Quiz Funnel
Complete done-for-you build
- Strategy consultation included
- Custom design — your brand
- Unlimited responses forever
- Built inside your CRM
- Questions & copy written for you
- Email sequences included
- Full automation setup
- Training walkthrough
Your quiz comes with everything.
Your quiz funnel lives inside our full CRM platform. Not a bolt-on — it's part of the same system that runs your entire business.
Prefer to build your own?
Every CRM plan includes a native drag-and-drop quiz and survey builder with conditional logic, scoring, and automation triggers. Build unlimited quizzes yourself at no extra cost.
Learn about the built-in quiz builder →All prices exclude VAT.
Common questions.
How long does it take to build a quiz funnel?
Most quiz funnels are live within 10-14 working days from our initial strategy call. Complex multi-pathway quizzes with extensive automation may take up to 21 working days.
Do I need ScoreApp or any other quiz software?
No. We build your quiz directly inside your CRM. No extra software subscriptions, no per-lead charges. If you're not on our CRM, we can build it as a standalone hosted solution.
Is there a limit on how many leads I can capture?
No. Unlike ScoreApp which charges based on response volume, your quiz funnel captures unlimited leads at no extra cost. Whether you get 10 responses or 10,000 — same price.
What if I don't know what questions to ask?
That's exactly what our strategy session covers. We deep-dive your business, your ideal customers, and your sales process to design questions that qualify leads and surface buying signals. You don't need to come prepared — that's our job.
Can I update the quiz after it's built?
Absolutely. You'll have full access to edit questions, scoring, results pages, and email sequences. We also include a training walkthrough so you're confident making changes.
What's included in the £497 +VAT package?
Strategy consultation, custom question design with scoring logic, branded quiz landing page, personalised results pages, lead qualification automation, email nurture sequences, CRM integration, and a training walkthrough. Everything you need to start generating qualified leads. CRM hosting starts from £49/month +VAT separately.
Can I embed the quiz on my existing website?
Yes. We provide embed codes and direct links. Your quiz can live on its own landing page, be embedded into your website, shared on social media, or linked from email campaigns.
What industries do quiz funnels work for?
Any industry where you need to qualify leads. We've seen quiz funnels work brilliantly for coaching, consulting, financial services, health & wellness, education, SaaS, trades, professional services, and e-commerce. If you have customers, a quiz can qualify them.
Where do these stats come from?
- 40% quiz conversion rate, 65% completion rate — Interact Quiz Conversion Rate Report (80M+ leads tracked since 2013)
- 743% more conversions vs contact forms — FunnelFox multi-step form case study
- 81% of buyers prefer interactive content — DemandGen Content Preferences Survey
- 22.5% pre-qualified lead-to-sale rate — ScoreApp lead pre-qualification data
- 3-10% traditional PDF/eBook conversion — Industry average across multiple lead magnet studies
Ready to turn browsers into qualified leads?
Book a free 30-minute strategy call. We'll map out your quiz funnel, discuss the questions, and show you exactly how it'll work for your business.
No commitment. No pressure. Just a plan.