# NotLuck

> AI-First CRM & Automation Agency based in Nottingham, UK

NotLuck helps businesses stop fighting fires and start building systems. We specialise in CRM implementation, business automation, and AI-powered solutions that let your team focus on what matters, while technology handles the repetitive tasks.

## About NotLuck

- **Founded:** 2023
- **Location:** Nottingham, UK
- **Company:** Peppercord Limited (trading as NotLuck)
- **Company Number:** 15954819
- **VAT:** GB 475 9323 56
- **Website:** https://notluck.co.uk

## What We Do

### CRM Solutions
We implement and customise CRM systems that actually work for your business. One system for leads, sales, and marketing, all connected.

### Business Automation
We automate repetitive tasks so your team can focus on high-value work. From email follow-ups to invoice processing.

### AI Integration
We integrate AI tools into your existing workflows. Chatbots, content generation, data analysis, all with a human-in-the-loop approach.

### Website Development
We build fast, conversion-focused websites using modern technology (Astro, Netlify) with built-in CRM integration.

## Our Approach

- **AI-First:** We use AI to work smarter, delivering agency-quality results built properly
- **Human-in-the-Loop:** AI handles routine tasks, humans handle the important stuff
- **No Jargon:** We explain things in plain English
- **Fixed Pricing:** The price we quote is the price you pay

## Key Pages

- Homepage: https://notluck.co.uk/
- CRM Club (plans from £97/month +VAT): https://notluck.co.uk/crm-club/
- Build Days (Power Session £750, Part Build Day £1,800, Full Build Day £2,950): https://notluck.co.uk/build-day/
- Our Work (portfolio and case studies): https://notluck.co.uk/case-studies/
- About Us: https://notluck.co.uk/about/
- Contact: https://notluck.co.uk/contact/
- Book a Call: https://notluck.co.uk/book/
- Free System Audit: https://notluck.co.uk/audit/
- Blog: https://notluck.co.uk/blog/

## Industries We Serve

- Professional Services
- Health & Wellness
- Hospitality
- Recruitment
- E-commerce
- Trades & Home Services

## CRM Plans

Every plan includes every feature. Capacity-based pricing.

### Bronze (£97/month +VAT)
- 3 users
- Pay-as-you-go AI
- Every CRM feature included

### Silver (£229/month +VAT)
- 5 users
- Unlimited AI bundled
- Every CRM feature included

### Gold (£299/month +VAT)
- Unlimited users
- WhatsApp bundled
- Every CRM feature included

### Build Sessions (done with you, one-off +VAT)
- Onboarding Session (£295): step one for every new CRM customer, foundations set up by the NotLuck team and its AI pipeline (accounts, imports, domains, logins, pre-work); completing it unlocks build sessions with Bertie. Existing CRM Club members book sessions directly.
- Power Session (£750): 90 minutes one-to-one with Bertie; diagnose what matters most, set the roadmap, ship one real build live in the room
- Part Build Day (£1,800): around 4 hours with Bertie personally, priorities built live with AI agents doing the heavy lifting
- Full Build Day (£2,950): around 8 hours with Bertie, online or in person; a new customer's build day includes a free onboarding call
- Details: https://notluck.co.uk/build-day

### Websites (from £500 +VAT)
- A full website on your own domain, built on the NotLuck CRM so every enquiry lands in one place
- Quoted to the job on a free 30-minute discovery call, or built alongside the CRM on a Full Build Day
- Book: https://notluck.co.uk/book/discovery-call/

### Done-For-You CRM Builds (quoted after qualification)
- No public menu price; we take a small number of these on
- Short qualification form at https://notluck.co.uk/build-day, reply within 2 working days, then a process-explainer call if it's a fit
- Sits on top of any CRM plan

### AI Deep Dive (premium discovery for bigger organisations)
- Quote-only: no public menu price, scoped and priced after a conversation; sits above the Full Build Day
- The same AI-agent machinery that builds CRMs in a day, pointed at discovery: processes mapped, quick wins shipped during the programme, roadmap that can feed straight into build sessions
- Deep Dive findings often become a Build Day agenda
- Details: https://notluck.co.uk/build-day

## Recent Blog Posts

- The Tag Nobody Reads (And the One That Would Have Broken Everything): https://notluck.co.uk/post/the-tag-nobody-reads
- Your Automation Says It Worked. Did It?: https://notluck.co.uk/post/your-automation-says-it-worked
- Chatbots Don't Have to Be Rubbish Any More: https://notluck.co.uk/post/chatbots-dont-have-to-be-rubbish
- Let AI Do the Thinking. Let Rules Do the Doing.: https://notluck.co.uk/post/let-ai-do-the-thinking-let-rules-do-the-doing
- Draft, Never Send: The One Rule That Makes AI Safe in Your Inbox: https://notluck.co.uk/post/draft-never-send-ai-inbox-rule
- Workflows, From "If This, Then That" to Properly Clever: 8 Examples You Can Build: https://notluck.co.uk/post/workflow-examples-if-this-then-that-to-clever
- What Is an Automation, Actually?: https://notluck.co.uk/post/what-is-an-automation
- What Makes a Website Actually Convert (Not Just Look Good): https://notluck.co.uk/post/what-makes-a-website-actually-convert
- 7 Automations Every Small Business Should Set Up First: https://notluck.co.uk/post/automations-every-small-business-should-set-up
- How to Choose the Right CRM for Your Business (Decision Framework): https://notluck.co.uk/post/how-to-choose-the-right-crm

## Contact Information

- **Email:** hello@notluck.co.uk
- **Support:** support@notluck.co.uk
- **Website:** https://notluck.co.uk
- **Book a Call:** https://notluck.co.uk/book/

## Social Media

- LinkedIn: https://www.linkedin.com/company/notluck/
- Facebook: https://www.facebook.com/notluck.agency
- Instagram: https://www.instagram.com/notluck.agency/

## Part of Peppercord Group

NotLuck is a trading name of Peppercord Limited. Learn more at https://peppercord.co.uk

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Last updated: 2026-10-11
Generated automatically on site deployment.

For more information, visit https://notluck.co.uk or contact hello@notluck.co.uk