# NotLuck > AI-First CRM & Automation Agency based in Nottingham, UK NotLuck helps businesses stop fighting fires and start building systems. We specialise in CRM implementation, business automation, and AI-powered solutions that let your team focus on what matters, while technology handles the repetitive tasks. ## About NotLuck - **Founded:** 2024 - **Location:** Nottingham, UK - **Company:** Peppercord Limited (trading as NotLuck) - **Company Number:** 15954819 - **VAT:** GB475932356 - **Website:** https://notluck.co.uk ## What We Do ### CRM Solutions We implement and customise CRM systems that actually work for your business. One system for leads, sales, and marketing, all connected. ### Business Automation We automate repetitive tasks so your team can focus on high-value work. From email follow-ups to invoice processing. ### AI Integration We integrate AI tools into your existing workflows. Chatbots, content generation, data analysis, all with a human-in-the-loop approach. ### Website Development We build fast, conversion-focused websites using modern technology (Astro, Netlify) with built-in CRM integration. ## Our Approach - **AI-First:** We use AI to work smarter, delivering agency-quality results built properly - **Human-in-the-Loop:** AI handles routine tasks, humans handle the important stuff - **No Jargon:** We explain things in plain English - **Fixed Pricing:** The price we quote is the price you pay ## Key Pages - Homepage: https://notluck.co.uk/ - About Us: https://notluck.co.uk/about/ - Services: https://notluck.co.uk/services/ - CRM Platform: https://notluck.co.uk/crm/ - CRM Features: https://notluck.co.uk/crm/features/ - Pricing: https://notluck.co.uk/pricing/ - Contact: https://notluck.co.uk/contact/ - Book a Call: https://notluck.co.uk/book/ - Blog: https://notluck.co.uk/blog/ ## Industries We Serve - Professional Services - Health & Wellness - Hospitality - Recruitment - E-commerce - Trades & Home Services ## CRM Plans Every plan includes every feature. Capacity-based pricing. ### Bronze (£97/month +VAT) - 3 users - Pay-as-you-go AI - Every CRM feature included ### Silver (£229/month +VAT) - 5 users - Unlimited AI bundled - Every CRM feature included ### Gold (£299/month +VAT) - Unlimited users - WhatsApp bundled - Every CRM feature included ### Build Sessions (done with you, one-off +VAT) - Onboarding Session (£297): step one for every new CRM customer, foundations set up by the NotLuck team and its AI pipeline (accounts, imports, domains, logins, pre-work); completing it unlocks build sessions with Bertie. Existing CRM Club members book sessions directly. The hands-off 24-Hour Website is the exception: no onboarding step on that route - Power Session (£750): 90 minutes one-to-one with Bertie; diagnose what matters most, set the roadmap, ship one real build live in the room - Half-Day Build (£1,800): around 4 hours with Bertie personally, priorities built live with AI agents doing the heavy lifting - Full Build Day (£2,950): around 8 hours with Bertie, online or in person; a new customer's build day totals £297 + £2,950 - Details: https://notluck.co.uk/build-day ### 24-Hour Website (£497 +VAT one-off) - The hands-off lane: built by our automated website builder, checked by a human, live in 24 hours - No sales calls and no onboarding step; buy it and the build starts - Hosting included with any CRM plan - Details: https://notluck.co.uk/24-hour-website ### Done-For-You CRM Builds (quoted after qualification) - No public menu price; we take a small number of these on - Short qualification form at https://notluck.co.uk/crm-setup, reply within 2 working days, then a process-explainer call if it's a fit - Sits on top of any CRM plan ### AI Deep Dive (premium discovery for bigger organisations) - Quote-only: no public menu price, scoped and priced after a conversation; sits above the Full Build Day - The same AI-agent machinery that builds CRMs in a day, pointed at discovery: processes mapped, quick wins shipped during the programme, roadmap that can feed straight into build sessions - Deep Dive findings often become a Build Day agenda - Details: https://notluck.co.uk/deep-dive ## Recent Blog Posts - Getting Started with AI: It's Not Too Late (And You Don't Need to Be an Expert): https://notluck.co.uk/post/getting-started-with-ai-its-not-too-late-and-you-dont-need-to-be-an-expert - What Makes a Website Actually Convert (Not Just Look Good): https://notluck.co.uk/post/what-makes-a-website-actually-convert - 7 Automations Every Small Business Should Set Up First: https://notluck.co.uk/post/automations-every-small-business-should-set-up - How to Choose the Right CRM for Your Business (Decision Framework): https://notluck.co.uk/post/how-to-choose-the-right-crm - Cowork by Claude: The AI Desktop Tool That's Changing How We Work: https://notluck.co.uk/post/cowork-by-claude - Website Speed and Core Web Vitals: Why Your Slow Site Is Killing Your Rankings: https://notluck.co.uk/post/website-speed-core-web-vitals - Stop Overthinking Your Content. Just Bloody Post Something.: https://notluck.co.uk/post/stop-overthinking-your-content - What Is Claude AI? (And Why We're Using It to Build Better Systems): https://notluck.co.uk/post/what-is-claude-ai - SEO in 2026: What's Actually Changed and What Still Works: https://notluck.co.uk/post/seo-in-2026 - NotLuck AI Workshops: What You'll Learn and Why It Matters: https://notluck.co.uk/post/notluck-ai-workshops ## Contact Information - **Email:** hello@notluck.co.uk - **Support:** support@notluck.co.uk - **Website:** https://notluck.co.uk - **Book a Call:** https://notluck.co.uk/book/ ## Social Media - LinkedIn: https://www.linkedin.com/company/notluck/ - Facebook: https://www.facebook.com/notluck.agency - Instagram: https://www.instagram.com/notluck.agency/ ## Part of Peppercord Group NotLuck is a trading name of Peppercord Limited. Learn more at https://peppercord.co.uk --- Last updated: 2026-08-12 Generated automatically on site deployment. For more information, visit https://notluck.co.uk or contact hello@notluck.co.uk