SEO Doesn't Have to Suck: Easy Ways to Make Google Love You Part 1

SEO Doesn't Have to Suck: Easy Ways to Make Google Love You

Let's face it, SEO sounds intimidating and can have a business owner quivering in the corner like a jibbering wreck but it doesn't have to. Think of it as the art (and a little bit of science) of getting your business noticed by search engines like Google. Ready to demystify it? Let's dive into some easy-to-digest, actionable SEO tips that can can tempt you out of any corner

Keyword Research: The Treasure Map to Being Found

Keywords are literally the words that someone would type into Google when they're searching for something. Your mission - and as you're reading this, I know you've chosen to accept it - is to make sure your business pops up near the top of the list when they do. Imagine what your ideal customer might search for. For example, "best yoga classes in Nottingham" or "affordable website design." You can use tools like Google Keyword Planner or Ubersuggest to find popular terms.

It's not just single words, either - or short keywords. Focus on long-tail keywords (phrases like 'eco-friendly yoga mats for beginners')—these are more specific, easier to rank for, and attract people closer to making a decision. Think of it like fishing with a fine net instead of a giant trawler—you catch the ones you really want

Create Content People Actually Give A Shit About

You wouldn't invite someone over for dinner and serve them empty plates, right? Your website's content should feed your audience's curiosity and needs - we're not serving up dust and soggy lettuce, here, we want to delight their senses with a hearty cordon bleu meal.

So write blogs, guides, or FAQs that answer your customers' burning questions.

One tip? Keep track of the questions your customers ask you—whether it's through emails, social media, or conversations. For every person who asks, there are likely dozens wondering the same thing. Write about those questions, and you've got yourself a blog idea that's ready to serve!

Use headings, bullet points and images to break up the wordy-wordiness of a long batch of information - make it easy on the eye.

Meta Tags: Your Website's Elevator Pitch

Meta tags are like the little blurbs you see on a movie poster—short, enticing, and designed to grab attention. Make sure each page on your site has a unique title and meta description. Use keywords naturally, and keep it snappy (under 160 characters for descriptions). Instead of "Home Page," try "Affordable Digital Marketing Services – Grow Your Business Today."

Mobile Optimisation: Because Everyone's on Their Phone

I know you're spending ages at your desk in front of your computer screen getting your website tiptop for best displaying your products or services - top points to you! But let's be frank, your well-prepared webpage is very likely going to be read by someone waiting for a train. Or from the sofa after dinner. Or from the toilet.

You have to make it easy to read from a mobile device. It should be no newsflash that Google ranks your website based on how it looks on a phone.

Test your site on your own phone: Can you scroll, click, and read without squinting or wanting to throw your phone? If not, fix it pronto. Mobile users are impatient—don't give them a reason to bounce.

Wrapping It Up (For Now)

Congrats—you've tackled the SEO basics! By nailing your keywords, serving up content your audience actually cares about, and making sure your site is mobile-friendly, you're already a step ahead of the competition.

…but we're just scratching the surface.

In Part 2, we'll dive into the juicy stuff: making your website faster, earning those all-important backlinks, and crafting a user experience so smooth it'll make your visitors swoon.

Keep your eyes peeled—it's coming soon!

And hey, if you're ready to take your SEO strategy up a notch, remember that the team at NotLuck has decades of experience and specialist know-how. We just might be able to alchemise your bold ideas into gold!