“The next day it was all about our new fancy and veryyy efficient CRM handover, NotLuck with the wonderful Bertie, Lee-ann & Oliver in Nottingham. The CRM has made my life as an Operations and Business Development Manager and our life as a Property Management company so much smoother and I am here for it! Automations, kanban boards, pipelines, an absolute dream and not clunky at all. I've worked with a few CRMs in previous roles and not being biased or anything but it's the best one I've ever worked with. Highly recommend for a smooth personalised Operations software system.”
Smarter systems. Less chaos.
Business success is not luck.
We deep-dive your business, find what's broken, and build the systems to fix it — CRM, automation, workflows, websites.
Delivered in weeks, not months.
Your Problems. Our Solutions.
We've heard it all before. Here's how we fix it.
Tap the cards to match each problem with its solution
"Leads vanish into spreadsheets"
CRM captures every lead automatically
"Drowning in repetitive tasks"
Automation handles the boring stuff
"No idea what's actually working"
Dashboards that show real results
"Agencies cost a fortune"
AI-first means sensible prices
You found the Easter egg.
Mention "I found the egg" on your discovery call and we'll throw in a free automation workflow build with any setup package. No strings.
Not a game person? No worries.
We build systems that stop leads slipping away
CRM, automations, dashboards — all set up for you in 14 days. One system instead of twelve.
Real Results. Real Reviews.
What our clients say about working with us
“I'm loving working with NotLuck because your company is exactly what I need to keep me in the right lane, right now. My 'special power' is resilience but every now and then we all need someone to share the load and my shoulders have dropped about a foot since my first conversation with your team. Thank you for your human touch.”
“A big shout-out to Oliver and Bertie at NotLuck! The website's brilliant - honestly, it's everything we wanted and more. You guys nailed the look and feel Inhouse needed, and the feedback has been top-notch. Cheers for the graft and the talent you brought to our project. I can't thank you enough!”
“I've worked with NotLuck for the last 6 months on the COLLECTIVE. website rebuild, backend systems and automation, and they've been a genuinely great partner to work with. They're a small, family-run Nottingham business and that really comes through in how they operate. They listen, take time to understand how things work in the real world, and then build systems that make sense. The website, CRM and automations they've put in place have made a HUGE difference to how we run things day to day and have taken a lot of manual admin off our plate. What I've especially appreciated is that they don't overcomplicate things or push shiny tech for the sake of it. Everything they've built for COLLECTIVE. has been practical, well thought through and delivered quickly. If you want smart systems built by decent people who care about doing things properly, I'd happily recommend NotLuck.”
“We had so many bottlenecks and issues I didn't even realise were issues until I met Bertie and the NotLuck team. They've revolutionised my business with the CRM and automation they've created for us. We've now got more time to focus on growing the business instead of mundane admin tasks. If you run any kind of business, I would 100% recommend just having a conversation with Bertie, I can guarantee he'll figure out a way to make your life easier!”
“I really enjoyed it and found Bertie's talk genuinely useful. One of my biggest takeaways was the perspective on how to introduce AI to people who may not have much prior experience with it. Framing it in practical, everyday terms rather than technical ones felt like the right approach, especially in the charity sector. I also really liked the example linking AI and "laziness" - in the sense that using AI to remove repetitive or low-value tasks can actually free people up to focus on more meaningful, human-led work. That framing felt honest, relatable, and much easier for people to connect with. Overall, it was a great session and definitely gave me a few ideas to reflect on.”
Why AI-First Matters
We use AI to work faster and smarter—so you get agency-quality results without agency prices or timelines.
Faster Delivery
AI-assisted development means we typically deliver in 1-2 weeks what traditional agencies quote 6+ weeks for.
Lower Costs
A lean team powered by AI — no bloated teams or endless meetings. We pass the savings on to you.
Higher Conversion
Interactive lead funnels convert at 40% vs 3% for static forms — backed by data from 80M+ leads.*
Always Working
Automations run around the clock — capturing leads, sending follow-ups, and booking calls while you sleep.
* Interact Quiz Conversion Rate Report, 80M+ leads tracked. NotLuck delivery and pricing claims based on our operational model vs typical UK agency benchmarks.
From Chaos to Clarity in 4 Steps
Our proven process gets you up and running — fast.
Lift-Off Prep
Setup branding, integrations, domains. Get foundations in place.
Dream & Scheme
Discovery, strategy, pipeline mapping. Figure out what's actually needed.
Craft & Polish
Build, test, copywriting, client approval. Refine until perfect.
Lift-Off & Cheers
Training, handover, celebration. Full onboarding included.
Ready to stop losing leads?
Get a system that captures every enquiry, follows up automatically, and shows you exactly what's working.
Everything You Need to Grow
Explore our core services and find what fits your business.
CRM
One system for leads, sales, and marketing. All connected.
Websites
Fast, beautiful sites that convert visitors into customers.
Learn More →Automation
Stop doing tasks manually. Let systems do the heavy lifting.
Learn More →AI Tools
Chatbots, voice agents, and AI that works for your business.
Learn More →Quiz Funnels
Interactive quizzes that qualify leads and convert at 40%.
From £497 +VAT Learn More →Claude for Business
A full-day intensive where you set up Claude as a functioning employee — connected to your tools, briefed on your business. You leave with it running.
Real People. Based in Nottingham.
We answer our own phones. We're not a faceless agency hiding behind a contact form.
Ready to Fix Your Systems?
Get a free system audit — we'll deep-dive your business, find what's broken, and show you exactly how to fix it. No pressure, no sales pitch.