Voice AI receptionist
The phone answered when nobody can get to it
AI screens the call, takes the details and books the visit. A human takes the decision on every job.
CJ Challoner Cleaning
Rule 01 // One login // One system // Nottingham
Because successwas never luck.
We run your CRM and we build your software. One system for the whole business. Build Days take a day. That is the whole site.
Book a Build DayProof, not promises
“I cannot recommend them highly enough.”Ian Baker FRSA, executive coach Read what clients say An AI-ready system to run your entire business.
From £97/mo + VAT
Every plan includes CRM Club
Get one systemSee the plansOne system//Build Days//AI on tap. Humans on hand//CRM in weeks. Software in a day//Nottingham//
Every month // Maintained by us
One
system
Every call, message, quote, booking, invoice and review in one place, set up for you and maintained by us. One login. A phone that answers.
- Answers the phone
- Sends the quote
- Takes the deposit
- Books the job
- Chases the invoice
- Asks for the review
From £97/mo + VAT // Every plan includes CRM Club
See the plansIn days // Made with AI
AI
films
Adverts, brand films and product films made with AI. You sign off every frame as a still before anything moves, and the finished film lands in days.
- Social ads
- Brand films
- Product films
15s £195 / 30s £295 / 60s £495, + VAT // Or £395/mo for a film a week
See the filmsOne day
Build
Days
A day. Your messiest process. Custom software by evening. Quoting engines, onboarding flows, paperless systems, AI phone handling. Full day or part day, yours to keep.
Full £2,950 / Part £1,800, + VAT
Book a Build DayThe portfolio
Things we have built
1 of
ideasfest.notluck.co.uk
Offline event app
The festival's internet died, so we built it an offline guide overnight
Every talk, speaker and map, saved on the phone and shared phone to phone with no signal. On 437 phones by four o'clock on day two.
Ideas Fest 2026
notluck.co.uk/video
AI film
Our own advert, made with AI from the first frame to the last
Signed off as stills, then animated, voiced and graded in days. A 30-second film like this is £295 + VAT.
NotLuck
uniquevanliningsyorkshire.co.uk
Agency design, our build
Their agency designed it. We rebuilt it pixel for pixel, at a fraction of the cost
Born Agency kept the design and the client relationship. We built the site to their design, then put it in a builder the client changes by chatting to it.
Unique Van Linings, for Born Agency
hub.the-holt.com/barrybot
AI assistant
An assistant that has read the whole library, so nobody has to ask twice
It knows every masterclass, who hosted it and where to watch it. It signposts and never gives the advice itself. Added at its own address, alongside a community that was already running.
For The HoLT
kinetic-bridges.com
Brand site
A story-led site with an energy all of its own
Scroll-driven brand experience, plus printed QR stickers whose destinations we can repoint any time.
Kinetic Bridges
films.eastmidstw.com
Event films platform
A festival's films on one page for every viewer
Recorded keynotes, pitches and panels published to a single branded replay page.
East Mids Tech Week
quote.cjchallonercleaning.co.uk
Quote engine
A clean priced in minutes, not after the weekend
Instant online quoting with booking built in, fed by a pricing matrix we reverse-engineered from the old tool.
CJ Challoner Cleaning
holt.notluck.co.uk
Branded game
A 500-member sweepstake, brief to launch in an afternoon
Password gate, instant draws, live leaderboard and cheat detection with a sense of humour. It became a product anyone can build for themselves.
For The HoLT
Vetted directory
A members' directory the public can actually search
Businesses apply, a human approves, the listing goes live and the emails run themselves. Built once as a product, running for its first community.
For The HoLT
Build Day CRM
A consultancy's CRM core, live in an afternoon
Pipeline, sectors, companies and contacts imported and working on one Build Day. One login the same night.
Management consultancy
In their words
Don't take our word for it
Real messages and reviews from people we've built for, as they arrived.
Christopher ChallonerManaging Director, C J Challoner Cleaning & Challoner Maintenance
We had so many bottlenecks and issues I didn't even realise were issues until I met Bertie and the NotLuck team. They've revolutionised my business with the CRM and automation they've created for us. We've now got more time to focus on growing the business instead of mundane admin tasks. If you run any kind of business, I would 100% recommend just having a conversation with Bertie, I can guarantee he'll figure out a way to make your life easier!
LinkedIn recommendation
Thu 1 Oct 2026
OMG THIS WEBSITE IS AMAZING
Fri 15 May 2026
This is an absolutely brilliant tool. I love it even I can work it.
Ian Baker FRSAExecutive Coach and Board Advisor
Having worked with Bertie and the NotLuck team for nearly a year, I cannot recommend them highly enough. They have not only managed the detail around my website, CRM and social media work, but they have used their experiences and knowledge to help me re-think my business model.
LinkedIn recommendation · 16 Apr 2026
Wed 19 Aug 2026
Like you’ve created something way better than I could have hoped for
Fri 12 Jun 2026
What you’ve built is insane and impressive - I’m so glad you took lead and built this🙌🏻
Tamily CooksonStrategic Leader, COLLECTIVE.
They listen, take time to understand how things work in the real world, and then build systems that make sense. The website, CRM and automations they've put in place have made a HUGE difference to how we run things day to day. If you want smart systems built by decent people who care about doing things properly, I'd happily recommend NotLuck.
LinkedIn recommendation
“Thank you so much for your help with the lineup page. Honestly, Bertie, I can't tell you what an absolute genius idea that a Google sheet was.”
On a call · 23 Jun 2026Wed 4 Feb 2026
I can’t thank you enough for all your support really. You have all been amazing and patient and inspiring to work with. No bull - I genuinely mean it x
Nathan GoodeChief Knowledge Officer, The Social Value Portal
We had the benefit of Bertie's expertise and insight recently with our AI strategy. Bertie did a swift and effective job of diagnosing the state of play in the business and kicking off our adoption. Thanks, Bertie!
LinkedIn recommendation · 27 May 2026
Wed 18 Mar 2026
I just wanted to thank you for today. I thoroughly enjoyed it, your energy and passion is infectious. It may sound a small thing, but you unleashed something for me which goes beyond AI.
Tue 21 Jul 2026
We have not just fixed the Discount Directory, we've massively improved it! I messaged Bertie this morning with a cry for help, and a few hours later, he had created this beauty. So much clearer and easier to navigate than my embedded Notion attempt!
Ruby JonesCo-Founder, The Idiopath
Without NotLuck, there would be no website. Absolutely blown our minds at what’s possible and bringing ideas to life. 👏
LinkedIn comment · 27 Aug 2026
InboxEmail · 5 Jun 2026
The Google sheet integration tool is one of theeee best ideas I’ve experienced… you responded so quickly to a mercy call out on a Friday night & we were live in 48 hours, absolutely incredible service. Exceptional!
The HoLT communityPosted in Gratitude · 3 Jul 2026
Massive shout out to Bertie and his brilliant brain… The simplicity and ADHD friendly visual way he's creating it is absolutely beautiful and will make my life 10x simpler!
★★★★★
The CRM has made my life as an Operations and Business Development Manager so much smoother and I am here for it! Automations, kanban boards, pipelines, an absolute dream and not clunky at all. It's the best one I've ever worked with.
Aditi BilakhiaOperations & Business Development Manager, Edwards Cleaning and Maintenance Services
Tue 18 Aug 2026
I bloody love it
Fri 12 Jun 2026
It’s a fab piece of work!
Businesses benefiting from NotLuck
Who runs it
Bertie Cordingley
Founder. The person in the room on every Build Day.
For twenty years I had the ideas and someone else had to build them.
What changed is that I can finally build it myself, the same day I think of it. That is the whole of NotLuck. The scarce thing was never the building, and it certainly isn't now. It is knowing which thing is worth building, and what happens the month after.
So when you turn up with something you are excited about, I know exactly what that feels like. I spent two decades on the wrong side of it, waiting on someone else to make the thing real. You will not be waiting.
About NotLuck1–2
Weeks to deliver
12 min
A client homepage, brief to published
24/7
Capturing while you sleep