How a Business Blog Can Skyrocket Your Visibility and Sales

Have you ever wondered if starting a blog for your business is worth the effort?

Trust me, it is!

In today’s ever-evolving digital landscape, having a blog isn’t just a passing trend, it can be a game changer for business growth. Whether you’re a startup or an established company, a blog can significantly impact your online presence and bottom line.

You only have to look at companies like Hubspot, Buffer and Mint to see how blogging can really upscale your business growth.

Let’s have a look at some pretty compelling reasons why you should consider adding a blog to your business strategy.

1. Boost Your SEO and Help People Find You

It goes without saying that we all want our businesses to show up when people search online, right? This all happens behind the scenes where search engines like Google send off what’s known as spiders to find websites that mention the search terms or words used.

Providing the content on the webpages or blogs is relevant, these pages will be shown in the search results or indexed. The more interest that the page gains, the more relevant a page is deemed and will be shown more. For more information about SEO, watch this space for a forthcoming blog.

Regularly posting fresh and relevant content on your blog gives search engines more reasons to index your site. That means better visibility and more potential customers finding you.

Use Keywords Naturally Sprinkle in the words and phrases your customers are searching for. This helps you climb up the search results. The caveat to this is that if you drop your keywords in all willy-nilly, your blogs will

a) sound like absolute nonsense to your audience words

b) be quickly busted by the spiders as irrelevant or as a load of old tosh.

...you don’t want either of those things to happen.

Stay Relevant: Blogging about current topics keeps your site up-to-date, which search engines love.

2. Show Off Your Expertise

You’ve got knowledge and insights that are valuable, haven't you? So why keep them to yourself? Sharing what you know positions you as a leader in your industry.

Build Trust: When you provide helpful information, people start to see you as a reliable source.

Set Yourself Apart: Your business is unique because of your influence - your unique perspective helps to differentiate your competitors.

3. Connect with Your Audience

A blog isn’t just about you talking; it’s about creating a dialogue. Whether you transact B2C or B2B (Business to Customer or Business to Business), at the end of the day it’s all just people to people. And it’s a given that people buy from or conduct business with people they know, like and trust. Having a dialogue with your audience is an excellent way to show elements of your likeable personality.

Engage Readers: Encourage comments and discussions. Ask questions at the end of your posts to prompt ideas or to get the conversation started.

Be Authentic: Let your personality shine through. People connect with real, relatable voices.

4. Drive More Traffic to Your Website

Each blog post is another opportunity for someone new to discover your business.

Create Shareable Content: Write posts that people can’t help but share with their friends and colleagues.

Guide Your Visitors: Use calls-to-action to direct readers to other parts of your site or to take specific actions.

5. Turn Readers into Loyal Customers

Your blog can be a powerful tool for generating leads and nurturing relationships as you position yourself as an expert in your field and a relatable, likeable influence.

Offer Value: When planning your blog posts, consider what problems your service or products solve. If you provide solutions to your readers’ problems, and they’ll be more likely to trust you when they’re ready to make a purchase.

Keep Them Coming Back: Don't just post and ghost because consistency here is key.

Whether you decide to post a blog once a week, once a fortnight or once a month, decide your schedule and maintain it. Becoming a friendly voice in your area of expertise will have your audience anticipating and looking forward to the next instalment - you might even want to post on a specific day of the week. That's not to say that if you're on a roll, you can't write more than one blog post - most websites will have the functionality to schedule your posts, which is great for keeping everything covered during your annual leave or public holidays.

Regularly updated content gives people a reason to return to your site, and believe me, the SEO spiders will love it too!

So, What’s Holding You Back?

Starting a blog can feel overwhelming, but honestly, the benefits are huge. It’s a cost-effective way to enhance your online presence, build relationships with your audience, and grow your business.

If you’re ready to give it a shot but you don’t know where to start, drop us an email because NotLuck can also provide you with a blogging service to suit your business. We’ve got you covered!

By the Way, Don’t Miss “The Most Boring Workshop Ever”

Okay, I know the name might not scream excitement, but Bertie Cordingley’s upcoming workshop, “The Most Boring Workshop Ever” is anything but dull. It’s packed with practical tips on blogging, marketing strategies, and so much more to elevate your business. Plus, it’s designed to be accessible whenever you’re ready, so you can dive in at your own pace. Find more information about forthcoming dates here.

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About NotLuck

NotLuck is a dynamic, family-run marketing agency. We leverage decades of business experience to offer integrated marketing services that grow with you. From building customer-centric websites to implementing CRM systems and automations, we’re here to help your business scale seamlessly. Our expertise in social media management and email marketing ensures a cohesive strategy that delivers exceptional results.