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Welcome to the part of the internet where strategy has a personality.

Serving up sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).

Scaling, streamlining, or just trying to stay five clicks ahead, there's something to tickle your pickle.

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)Lee-ann Cordingley
Published on: 18/08/2025

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Don’t Be That Customer: Mistakes That Sabotage B2B ProjectsLee-ann Cordingley
Published on: 21/07/2025

Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales FastLee-ann Cordingley
Published on: 07/07/2025

Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.

7 Ways to Network Without the Cringe at Local Business Events Near You

7 Ways to Network Without the Cringe at Local Business Events Near You

7 Ways to Network Without the Cringe at Local Business Events Near YouLee-ann Cordingley
Published on: 18/06/2025

Connect at local business networking events near you - build real relationships, grow your small business, and enjoy networking without the cringe.

How Much Friction Is On Your Homepage?

How Much Friction Is On Your Homepage?

How Much Friction Is On Your Homepage?Lee-ann Cordingley
Published on: 12/05/2025

How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.

Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online

Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online

Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro OnlineLee-ann Cordingley
Published on: 28/04/2025

Make your LinkedIn profile pop with real talk, not buzzwords. A human guide to visibility, connection, and showing up like you.

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