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Word On The Street

Ideas That Actually Help

Welcome to the part of the internet where strategy has a personality.

Serving up sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).

Scaling, streamlining, or just trying to stay five clicks ahead, there's something to tickle your pickle.

How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)

Lee-ann Cordingley

Published on: 14/11/2025

Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.

The Wizard of Oz Business Trick To Help You Sleep

Lee-ann Cordingley

Published on: 31/10/2025

Your customers see magic. You see chaos. What if clever systems could give them the seamless experience they deserve - whilst giving you your evenings back? Every business needs its Wizard of Oz.

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Lee-ann Cordingley

Published on: 18/08/2025

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Lee-ann Cordingley

Published on: 21/07/2025

Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

Lee-ann Cordingley

Published on: 07/07/2025

Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.