Posting on Google My Business (GMB) is a great way to engage with your audience, showcase your products or services, and build your online presence. Using the Social Planner, you can manage the process and make sure your content is published across your GMB listings. This guide walks you through creating and managing posts.
Creating a New GMB Post
To start posting on GMB, click the blue "New Post" button in the top right corner of the Social Planner, then choose the option to create a new post.
Post To
Select the Google My Business option as the platform where you'd like to publish your content.
Type Content
In the content field, type your message, include rich media, and add relevant hashtags. You can also use formatting options such as bold and italic text, and add images. Consider using custom values or Content AI to refine your post. Make sure you don't exceed the 1500-character limit!
Advanced Options
Expand the Advanced Options section to select a category and add tags to your post for better organisation and visibility.
Select Google My Business Options
Select the type of content you want to add to your post: Call to Action, Event, or Offer, then fill in the relevant details.
Preview In
Before publishing, preview your content to make sure everything looks as intended.
Save for Later
If you're not ready to publish straight away, you can save the post as a draft and come back to it later.
Post Options
To publish the post immediately, schedule it for later, or submit it for approval, click the "Post" button. Once clicked, the following options will appear:
- Post Now: Send your post to the selected GMB listings immediately.
- Schedule Post: Set a specific date and time for your post to be published.
- Send Post for Approval: Send the post for internal approval. You can choose a specific approver and add any necessary notes.
- Schedule Recurring Posts: Choose the date range and times for your post to be automatically republished on your Google My Business account.
- Delete: Permanently discard the post configurations by selecting this button.
Uploading Content via CSV
You can also upload posts in bulk using a CSV file. Here's how:
Upload from CSV
Click the "New Post" button and select the "Upload from CSV" option.
- Ensure your CSV file follows the accepted date format: YYYY-MM-DD HH:mm using a 24-hour format.
- The text column supports captions and hashtags, while the link column accepts one link per post.
- The image and video column can include multiple items, separated by commas. GIFs are limited to one per post.
- CSV imports can handle up to 90 posts per file.
Once those requirements are met, click "Upload a File" to select a file from your device, or drag and drop the file into the dashed area.
Click "Next" to proceed and select your social account.
Select Socials
Once the CSV is uploaded, select the GMB account you want to publish the posts to.
Adjust your approval preferences as needed, then click the "Process CSV" button.
After the posts are imported, they will be sent for approval if an approver is designated.
GMB Requirements
When posting on GMB, there are specific image requirements to make sure your content displays correctly:
Images:
- Format: JPG or PNG
- Size: Between 10 KB and 5 MB
- Minimum Resolution: 250x250 pixels
- Relevance: Ensure that the images are related to your business or product
- Aspect Ratio: Must be between 720\720 and 3000\3000.
Frequently Asked Questions
Q: How do I verify my GMB location before posting?
- Navigate to "Manage location" in your GMB account to check if your location is marked as "verified." Verification is required before publishing posts.
Q: Why can't I post content for businesses with multiple locations on GMB?
- GMB restricts posting through its API for businesses with over 10 locations. To resolve this, ensure you're selecting fewer than 10 locations for each brand during integration.