Your worst manual job. Working software by evening.
One day with Bertie, online or in the room. We agree the list at nine, build it live while you decide, and you leave at five with it running. If the clock beats us, we finish the list in the next few days at no extra cost.
£1,800 or £2,950 + VAT, one-off. New to NotLuck? The onboarding calls are included free with your Build Day. Then your own CRM from £97 a month. Already scoped and onboarded? Pay for your Build Day here.
Greens guaranteed. In writing.
The whole bill
Three numbers. That is all of it.
Once, if you're new
Onboarding
Two recorded calls with our CRM specialist, not Bertie, plus the boring setup: accounts, domains, logins, your contacts imported. Done before the day, so the day itself hits the ground running. Included free when you book a Build Day; £297 + VAT on its own. CRM Club members skip this.
Includedwith a Build Day
Once, the day
A Part Build Day or a Full Build Day
About four hours, or nine till five. Everything on the list we agree at the start, built, tested and working. Finished in the next few days at no extra cost if the clock wins.
£1,800 / £2,950+ VAT
Monthly, after
Your own NotLuck CRM
Everything we build lives in your account. Hosting, email and SMS sending, automations, CRM Club training and support, all in. Month to month, cancel any time.
from £97a month + VAT
No project fee, no hourly rate, no invoice for the bit that overran. So a new customer's first Full Build Day is £2,950 with onboarding included, then from £97 a month, all + VAT. Calls, texts and AI you use are paid from a small top-up wallet at the published rates.
The shape of the day
09:00 ScopeBuildTestGreens shipped
09:00 Scope
Agree the list, in writing
Greens are the promise, ambers the bonus, reds parked on purpose. Set before anything gets built.
Build
Build, top item first
Pipelines, automations, imports, assistants and templates built live while you watch and decide.
Test
Test with your data
Real contacts, real enquiries, your own phone. You learn the system because you saw it come together.
Your pace
In a day, or spread over a few weeks.
One sitting
Nine till five
Online or in the room. You arrive with a mess and leave with it running, trained on it, recording in hand. Best when you can clear the day and want it done.
Around the job
Short sessions, a few weeks
The same work and the same price, in sessions at times that suit you. Best when you're on the tools three days a week and a whole day off the floor is not happening.
Say which when you book. And if you'd rather start with less, tell us which parts matter most and we'll rework it to a smaller shape and a smaller price. We'd rather build you the right half than sell you a whole you didn't want.
Build sessions are for CRM Club members and customers who have completed onboarding, because a build day on an unconfigured account wastes your money. New to NotLuck? The onboarding calls come with your Build Day at no charge: two one-to-one calls with our CRM specialist, not Bertie, plus setup, all before the day, so a new customer's first full day is £2,950 + VAT with onboarding included.
Everything that happens
What you're actually paying for.
It looks easy on the day. That's because most of the work happens before you arrive, and the rest happens with you in the room. Here is all of it.
Before the day
A prep guide the moment you book: what to have ready, what to expect.
You send the brain dump. A voice note is fine. A whole community dashboard we built started as voice notes.
Your list turned into greens, ambers and reds, in writing, before a minute of building is paid for.
Accounts, domains, logins, your sending domain, the boring plumbing: staged by the pipeline.
Your contacts exported, deduplicated and imported.
Branding, templates and calendars pre-built, so the day starts at "does this look right?" not "what's your logo?".
Everything in 72 hours before, or we move the date rather than waste your money.
On the day
Nine o'clock: the green list agreed, in writing. That is the promise.
Built top item first, live, while you watch and decide.
Tested with your real data: real contacts, real enquiries, your own phone.
Anything that answers customers for you is approved by you before it goes near one.
Training as it's built, so you leave running it, not reading about it.
Finished early? We keep building down your amber list. The day is yours till five.
The recording, yours to keep.
After
Anything on the agreed list the clock beat: finished in the next few days, no extra cost.
Seven days to tell us if something doesn't work as agreed. We fix it, free.
Your ambers and reds written up as a roadmap, so next time starts with an agenda.
Small changes afterwards, a new price, a new team member, a reworded reply: message us and we do it.
Weekly training, office hours and 24/7 chat through CRM Club, on every plan.
In writing
The promise.
Greens are guaranteed
The list we agree at nine is what the day delivers. Not a wishlist, a promise, written down before anything gets built.
If we run out of day
Anything on that list we don't reach, we finish within the next few days. No extra charge, no new invoice.
If you're done by two
We don't stop. The day is yours till five, so we crack on down your amber list.
Your prep, 72 hours before
If the prep list isn't with us in time, we move the date rather than waste the session.
Seven-day snag window
Something we built doesn't work as agreed? Tell us within the week and we put it right at no cost.
One price, up front
You see exactly what gets built, and what you walk away owning, before you commit.
No scope creep
The traffic lights keep it honest
Green: the promise
Agreed at the start, built first. This is what the day guarantees, in writing, before anything begins.
Amber: the bonus
Built if the clock allows. Always a bonus, never a promise, so nothing gets rushed to squeeze it in.
Red: parked on purpose
Out of scope for the day and written down, so it becomes next time's agenda instead of a surprise invoice.
The modular menu
Pick your greens from this
Sales pipeline
Your sales process as named stages, so every enquiry has a place and nothing slips.
Contact import + tidy-up
Everyone in one place, deduplicated, tagged and segmented.
Calendars + online booking
Bookable slots synced to your real diary, with confirmations and reminders.
Email engine
Branded templates, your own sending domain, ready for broadcasts and sequences.
Lead follow-up automations
New enquiry replied to in minutes, every time, with follow-ups that run themselves.
Review + reputation flow
Automatic review requests after the job, unhappy customers intercepted privately first.
AI website chat
A chat widget on your site that actually knows your business and books appointments.
AI assistant on WhatsApp + DMs
One assistant answering on WhatsApp, Instagram and Messenger, trained on your prices, hours and rules. Hands to you when unsure.
Voice AI receptionist
Answers the phone nobody can get to, day and night, and books the appointment.
WhatsApp channel
Your existing number wired into the same inbox as everything else. Same phone, same chats.
Invoicing + payments
Branded invoices and payment links from the CRM, recurring if you need it.
Forms + lead magnets
Enquiry forms, surveys or a scored quiz feeding straight into your pipeline.
Missed-call text-back
Can't answer? The caller gets an instant text so the lead doesn't go elsewhere.
Dashboards + reporting
Your numbers in one place, in plain figures: enquiries, bookings, repeat rate, what happened to each lead.
Timed, not guessed
What a day actually ships.
Taken from our own build logs and commit history: one real build each, not averages. The groundwork is staged before you arrive, which is why these read in minutes and hours rather than weeks.
A whole website draft from your notes, built on the CRM
Under 5 minutes
Any session
A premium homepage, brief to published
12 minutes
Any session
Your CRM starter kit installed into a fresh account
Under 4 minutes
Onboarding
Six live automations changed and verified on a working system
40 minutes
Power Session
A seven-stage pipeline, 513 contacts imported and tidied, 14 live deals and a booking calendar
One afternoon
Full Build Day
A community hub: nine forms, two calendars, its emails and an assistant embedded
About six and a half hours
Full Build Day
A branded sweepstake game, zero to live
Five and a half hours
Full Build Day
Your other options
The same money, three ways to spend it.
Option one
The agency project
Discovery calls, a build queue, revision rounds, a handover deck.
Around three thousand pounds and a month of chasing.
You write the content and make every decision by email.
A system half handed over that only the agency understands.
Option two
Do it yourself
Free, apart from your evenings.
YouTube, trial and error, and the settings page you keep meaning to go back to.
Six months later it's half set up and nobody on the team uses it.
Option three
A Build Day
The same money as the agency, in one day.
You in the room for every decision, the founder next to you.
Groundwork staged in advance, so the day is all building.
You leave running it, with the recording and a written roadmap.
Done in a day
Days like this have shipped
A consultancy's CRM core in an afternoon: pipeline, 513 contacts, 14 live dealsManagement consultancy
A members' hub and its assistant, started from voice notesFor The HoLT
Who builds it
For twenty years I had the ideas and someone else had to build them.
Bertie Cordingley
Founder. The person in the room on every Build Day.
I launched a takeaway platform in 2006 off a rough presentation, because I could not write a line of the code it needed. Just Eat bought it in 2012. I was a director on their UK management team when the company floated, with equity in it, and then moved onto the global side. Every one of those jobs was the same job: work out what should exist, then persuade a development team to build it.
I never went to university. I have raised money for other people's businesses and put my own into a few. A couple went nowhere, and those taught me more than the ones that worked.
What changed is that I can finally build it myself, the same day I think of it. That is the whole of NotLuck. The scarce thing was never the building, and it certainly isn't now. It is knowing which thing is worth building, and what happens the month after.
So when you turn up with something you are excited about, I know exactly what that feels like. I spent two decades on the wrong side of it, waiting on someone else to make the thing real. You will not be waiting.
Straight up
Not for everyone.
01
It's fast.
Decisions get made in the room, not in a fortnight of emails. If you want a discovery phase and a deck first, an agency will suit you better.
02
You have to turn up.
The prep, the day, the decisions. If you'd rather hand it over and see it in a month, we're the wrong shape. If you can't clear a day, the few-weeks pace is there.
03
We size the day on what a day really ships.
Not on what sounds impressive. We'd rather promise less at nine and be building your amber list by two.
Straight answers
Asked before every booking
Just a ballpark, so I know if we can keep chatting?
Here it is. A Part Build Day is £1,800 and a Full Build Day is £2,950, one-off. If you're new to NotLuck, the onboarding calls come with your Build Day at no charge. Everything we build then runs in your own NotLuck CRM account from £97 a month. All + VAT. That is the whole bill: no project fee, no hourly rate, no invoice for the bit that overran.
What actually fits in one day?
More than you'd think, because the groundwork is staged before you arrive. One Full Build Day built a consultancy's CRM core in an afternoon: a seven-stage pipeline, 513 contacts imported with no duplicates, 14 live deals at their real stages, custom fields and a booking calendar, then four more calendars by half three. A community's hub, nine forms, two calendars and its emails, took about six and a half hours from nothing. A Part Build Day is one or two priority builds, tested and live. Tell us the job and we'll tell you honestly which day it needs, or whether a Power Session covers it.
What if we don't finish?
The list we agree at nine is the promise. Anything on it the clock beats, we finish within the next few days at no extra cost. Ambers were always a bonus, so they roll into next time's agenda without anyone pretending otherwise. Nothing gets rushed and nothing gets lost.
Is onboarding charged separately?
Not when you're booking a Build Day: the two onboarding calls are included free. They're with our CRM specialist, not Bertie, and they sort the boring setup (accounts, domains, logins, imports) before the day, so the day itself hits the ground running. On its own, onboarding is £297 + VAT. CRM Club members and customers who've done onboarding book a day directly.
What are the monthly charges after?
Everything we build lives in your own NotLuck CRM account. Bronze is £97 a month + VAT for the full platform, hosting included, and CRM Club (weekly training, office hours, 24/7 chat) comes with it. WhatsApp is a £21 a month add-on on Bronze and Silver. Month to month, cancel any time. Compare the tiers.
What about AI and messaging charges?
Two things sit outside the monthly, paid from a small top-up wallet so you only pay for what you use: the AI itself on Bronze (metered per reply; ordinary use lands in pennies) and messages you start, like a text or WhatsApp broadcast to your list. Replying to people who message you first is included. Every rate is on usage charges, and every account starts with £5 of credit. If an assistant is answering all day, Silver (£229 a month) makes the AI unlimited.
Can I approve the AI before it goes live?
Yes, and it's part of the day, not a favour. Anything that answers customers for you is built on a test number or a test page first. You interrogate it from your own phone, we adjust the answers and the restrictions with you in the room, and it goes live when you say so.
What testing, training and support are included?
Testing happens on the day with your real data and your own phone. Training is the day itself: you watch every piece land and you leave running it, with the recording to keep. After that, a seven-day snag window on everything built, then CRM Club's weekly training, office hours and 24/7 chat on every plan. Small changes afterwards, a new price, a new team member, a reworded reply: message us and we do it.
If I cancel later, what do I keep?
Your data is yours: every contact, every conversation, exportable any time and for thirty days after you cancel. Your phone number and your content are yours. The things that run on the platform (automations, assistants, hosting) run on the platform, so they stop when the monthly stops. That's the honest trade, and it's in the terms rather than buried here.
I can't give up a whole day.
Then don't. The same work at the same price can run as short sessions over a few weeks, at times that suit you. Plenty of customers are on the tools three days a week and a whole day off the floor isn't happening. Say which pace you want when you book.
Do I need to be technical?
No. Your job in the room is decisions: how your customers buy, what the follow-up should say, what your team will actually use. Bertie and the AI agents handle the technical side, and the training is part of the day.
Online or in person?
Either. Online is Google Meet with the screen shared and the recording yours to keep. In person is easiest near Nottingham; further afield may carry travel costs, agreed up front. Same day, same price.
