We build it. Your team runs it.
We deliver CRM systems, websites, and automation for growing businesses. When the build is done, your team is onboarded into CRM Club, the ongoing support layer that makes sure the system actually gets used.
The three builds we're known for.
Each one ends with handover, training, and a Club membership for your team.
CRM Build
A fully configured CRM, pipelines, automations, integrations, and reporting, built around how your business actually works. Not a template. Not a tutorial. A system your team can use on day one.
- Discovery and process mapping
- Custom pipeline and workflow build
- Integrations (email, calendar, WhatsApp, forms)
- Team onboarding and handover
- CRM Club membership included
Website Build
Fast, conversion-focused websites built on modern frameworks. Integrated with your CRM from the start so leads, bookings, and enquiries flow straight into the system.
- Design, copy, and build
- CRM and calendar integration
- SEO foundations
- Handover with editing access
- CRM Club membership included
Automation Projects
Standalone automations that connect the tools your team already uses, reducing manual work, speeding up repetitive tasks, and removing the gaps between systems.
- Scoping and workflow design
- Build and testing
- Documentation and handover
- Ongoing maintenance support via Club
- CRM Club membership included
Build first. Support layer second.
The build gets your system live. Club keeps it running and your team confident.
Discovery
We map your processes, identify the gaps, and agree the scope. You know exactly what you're getting before we start.
Build
We build it. You see progress throughout. No big reveals at the end.
Handover
Live training with your team. Documentation. Your system is yours from day one, not locked to us.
CRM Club
Your team is onboarded into CRM Club at Bronze, Silver, or Gold. Ongoing support, training library, live sessions, and us on hand when you need us.
CRM Club: the support your team actually uses.
Every project delivery includes CRM Club. Your team gets access to the full platform, live training sessions, a support community, and the knowledge base, at the tier that fits your team size.
Your whole team
Every user gets trained and supported, beyond the decision-maker.
Training library
Step-by-step guides for everything in the platform, updated as the platform evolves.
Weekly live sessions
Office hours, Q&A, and group onboarding calls. You're never waiting on a support ticket.
Community
Other businesses at your level, sharing what's working. Peer learning accelerates adoption.
Pick the tier that fits your team.
Same Bronze / Silver / Gold structure. Same platform. More users, more AI, more priority as you go up.
The full CRM platform. Yours from day one.
- Full CRM platform, every feature in
- Contacts, pipelines, calendar, funnels, automations, email, SMS, courses, invoicing. No feature gating.
- Starter kit deployed on signup
- AI Studio (website, funnel, quiz builder)
- 3 user accounts
- Full community + weekly live training
- AI metered per use (Ask AI, Conversation, Voice, Content, Reviews)
- Light users save money. See rates →
For businesses getting started, or anyone happy paying per AI use.
Buy Bronze (£97/mo + VAT)Let the AI do the heavy lifting. No per-use bill.
- Everything in Bronze, plus:
- Unlimited AI bundle
- Ask AI, Conversation AI, Voice AI (inbound), Content AI, Reviews AI. All unlimited, no per-use bill.
- 5 user accounts
- Monthly group strategy call
For anyone who wants their CRM to do the heavy lifting. The most popular tier.
Buy Silver (£229/mo + VAT)Unlimited users. WhatsApp built in. Front of the queue.
- Everything in Silver, plus:
- Unlimited users
- WhatsApp included
- Priority queue on office hours
- Your questions get answered first on the weekly hot-seat calls.
- Early access to new snapshots and templates
For growing teams and anyone whose customers live in WhatsApp.
Buy Gold (£299/mo + VAT)All prices exclude VAT. Annual billing gives you two months free. Monthly plans cancel any time, no minimum term.
Refund Policy
- Monthly subscriptions, No refunds for partial billing periods. Cancel any time; your access continues until the end of the period you have paid for.
- Usage charges (SMS, calls, AI credits), Prepaid wallet top-ups are non-refundable once added. Unused credit at cancellation is non-refundable.
- Setup or onboarding fees, Non-refundable once work has commenced.
- Exceptional circumstances, If you believe a charge was made in error, contact us at hello@notluck.co.uk within 14 days and we will review it.
By subscribing you agree to our Terms and Conditions. See usage charge rates.
Quick side-by-side
| Feature | Bronze | Silver | Gold |
|---|---|---|---|
| Monthly price | £97 + VAT | £229 + VAT | £299 + VAT |
| Annual price (2 months free) | £970 + VAT | £2,290 + VAT | £2,990 + VAT |
| Full CRM platform | ✓ | ✓ | ✓ |
| AI Studio (build websites + funnels) | Monthly credit, then pay-as-you-go | Monthly credit, then pay-as-you-go | Monthly credit, then pay-as-you-go |
| Ask AI (talk to your CRM) | Pay-as-you-go | Unlimited | Unlimited |
| Conversation, Voice, Content, Reviews AI | Pay-as-you-go | Unlimited | Unlimited |
| Funnel AI + Workflow AI | Pay-as-you-go | Pay-as-you-go | Pay-as-you-go |
| User accounts | 3 | 5 | Unlimited |
| WhatsApp integration | £21/mo + VAT add-on | £21/mo + VAT add-on | Included |
| Early access to new snapshots + templates | , | , | ✓ |
| Community + training library | ✓ | ✓ | ✓ |
| Office hours (hot seat) | ✓ | ✓ | Priority queue |
| Monthly group strategy call | , | ✓ | ✓ |
Not your typical agency model.
We use what we build
Our own business runs on the same CRM we build for clients. When we recommend it, it's because we live in it every day.
No lock-in
You own the system. Cancel Club at any time. The CRM stays yours regardless. We'd rather earn your business every month.
You talk to the people building it
No account managers in the middle. You speak directly to the people designing and building your system.
Fixed-scope delivery
We agree the scope before we start. You know exactly what you're getting and what it costs. No bill shock.
Ready to build something that actually works?
Book a 30-minute call. We'll map out what the build looks like for your business, what it costs, and what Club support looks like for your team.