Work with Bertie. AI carries the bags.
Bertie Cordingley co-founded fillmybelly.com, ran global systems at Just Eat after the 2012 acquisition, and now builds CRM systems for businesses across the UK. Most agencies are still doing this the old way and dabbling with AI on the side. Here you sit with the founder while NotLuck's AI agents build live alongside you.
At some point you'll think:
"why have I paid for this?"
"It makes it look so easy."
That thought will cross your mind somewhere around mid-afternoon. We'd be a bit disappointed if it didn't.
It looks easy because of the hours and hours that went into learning the tools, training the agents and building the systems that make the experience this slick. You watch a pipeline appear in minutes. We see the months of graft that made those minutes possible. The session price covers the years that came before the day, and that's exactly why the day works.
And here's the bit worth sitting with: when you see the customer experience we've built for you, imagine what that looks like for your customers. The same slickness, pointed at the people who pay you.
You bring the ideas. Together we execute.
Built, sold, scaled. Then built again.
More than two decades of building businesses and the systems that run them. Here's the short version.
fillmybelly.com
Co-founded the UK's third-biggest takeaway platform, acquired by Just Eat in 2012. Built from scratch, scaled nationally, sold properly.
Just Eat
Three years as Director of Global Systems, where the lesson stuck: the best solutions are rarely the most complex ones. Senior roles at DirectApps before that.
NotLuck
Family-run agency in Nottingham building CRM systems for clients across the UK. AI-first since day one, with a human always taking the decision.
The groundwork is done before the kettle's on.
Every CRM build has a layer of standard work: the structure, the plumbing, the pieces every business needs. NotLuck runs its own AI agent pipeline, and it stages all of that before your session starts. We won't bore you with how it works. What matters is what it does to the day.
None of your time with Bertie goes on setup a machine can handle. Every hour goes on judgement, strategy and the parts that only exist in your business: how your customers actually buy, where your follow-up leaks, what your team will really use.
That's the difference between a session that produces a skeleton and one that ships something you can run on Monday morning.
Staged in advance
The basics of your build are assembled by our agent pipeline before you walk in.
Session time on judgement
The day is spent on decisions, not data entry. The bits unique to your business get the founder's attention.
Live, in front of you
You watch it come together and learn how to drive it. No black box, no "we'll send it over next week".
Pick your session.
New to NotLuck? The £297 +VAT onboarding is the mandatory first step: our onboarding team does the groundwork, accounts, imports, domains and logins, so your session time with Bertie is purely design and building. Existing CRM Club members book sessions directly.
Onboarding
Delivered by our onboarding team
Two guided calls with our onboarding team to get your CRM foundations live. Step one for every new customer: completing it unlocks sessions with Bertie.
Start with onboardingPower Session
Booked with Bertie personally
Ninety minutes one-to-one. Diagnose what matters most, set the roadmap, and ship one real build live in the room.
The kind of thing that ships: a comprehensive website with blog and contact form, automations wired in and the CRM set up.
Book a Power SessionHalf-Day Session
Booked with Bertie personally
Half a day on the part of your business that needs it most, with the groundwork staged before you arrive.
The kind of thing that ships: a more extensive website plus the systems behind it, or site, email engine and booking calendars in one sitting.
Book a half dayBuild Day
Booked with Bertie personally
A full day with the founder. Walk in with a business, walk out with a working system and the know-how to run it.
The kind of thing that ships: extensive site, pipelines, automations, AI chat, email engine, calendars and payments, trained on the lot.
Book a build dayEvery session runs on our fair-play rules: scope agreed together at the start, and a no-cost rebook if we let you down.
Not sure which fits? Book a free call and we'll tell you straight, even if the answer is "you don't need Bertie for this".