Drip content is a strategy where content is released to members or subscribers at scheduled intervals rather than all at once. This keeps your audience engaged over a longer period, and it's particularly useful for educational courses, training modules, or any situation where a gradual release works better.

Setting Up Drip Content

To set up drip content for your memberships, follow these steps:

Start by going to the Products section in your account via the Courses dropdown menu. From there, select an existing course or create a new one by clicking the "+ Create Product" button.

Organise Your Content into Categories and Subcategories

Next, create a main category for your content. Within this category, create subcategories to represent the intervals at which you want to release content (e.g., Week 1, Week 2, Week 3).

Distribute your content (e.g., videos, articles) across the subcategories according to your release schedule.

Enable and Configure the Drip Content Feature

For each category, activate the drip content feature using the visibility switcher within the course overview.

Choose whether to make content unavailable for a set number of days or to set a specific release date.

If "Drip Days" was selected, enter the number of days after which the content should become available to members, then click Save.

📌Note: This value should be greater than or equal to 1, and should be less than or equal to 731.

If "Drip Specific Date" was selected, click the calendar icon and pick a Date, then click Save.

Dripping your course content helps maintain interest, regulate the pace of completion, and avoid overwhelming your clients. Use this feature to get better results for you and your clients, keeping them motivated and accountable.

Practical Example

Let's say you have a membership programme that spans 3 weeks, with different content planned for each week. You would:

  • Create a subcategory for each week.
  • Move the relevant content into its respective week's subcategory.
  • Set the drip content for Week 2 to unlock 7 days after membership commencement and Week 3 to unlock 14 days after by entering "7" in the Drip days field.

Testing Your Drip Content Setup

Before going live, test the drip content setup by signing up for the membership using a test email and checking that the Week 1 content is immediately accessible. Also check that Week 2 and Week 3 content is scheduled to release at the correct intervals.

Troubleshooting Tips

  • Content Not Dripping as Scheduled: Make sure each piece of content is correctly categorised under the right subcategory and that the drip settings are configured accurately.
  • Members Reporting Early Access: Double-check the drip intervals and make sure there's no overlap or incorrect configuration granting unintended access.

Frequently Asked Questions

Q: Can I change the drip content schedule after members have joined?

  • Yes, but be aware that changes will affect all members and may disrupt their content experience.

Q: Is there a limit to how many subcategories I can create for drip content?

  • No, you can create as many subcategories as needed to suit your content delivery plan.