Google Ads benefits your business by providing fast, targeted traffic and leads, boosting brand visibility, and driving sales through precise audience targeting. Connecting it with the CRM lets you automatically sync leads, trigger workflow automation, and engage prospects instantly upon lead submission. Here's how to get set up.
Connecting Your Integration
Head to the Integrations section inside your account settings and click Manage underneath the Google Ads Icon.
This will redirect you to the marketplace view. There, click Install.
Once installed, connect the Gmail account linked to your Google Ads account.
Select the desired ad account from the list.
Syncing Your Forms
Once connected, view all campaigns and lead forms. Click the Action button next to the desired Ad Form.
Enable campaign sync and map the forms to CRM fields.
Once mapping is complete, the sync status will turn active and leads will begin flowing automatically into the CRM. At this point, you can set up automations using the "Google Lead Form Submitted" trigger and filters (ad account and form).
Use this feature to manage leads from multiple sources in one place, with automation triggered on each new submission to keep follow-ups fast and consistent.