When marketing for your business, you want to reach as many people as possible, but there will always be some who are not interested in hearing more. Making it easy for them to opt out helps you keep costs down and focus your energy on the right customers. Keeping your email and SMS compliance settings in order also helps maintain clean communications with providers, reducing the risk of being marked as spam.
Make SMS Compliant
This setting automatically applies compliance measures to your SMS campaigns, such as including opt-out instructions in your messages. It's important to keep this enabled to avoid legal issues and maintain your audience's trust.
Make Email Compliant
Similar to the SMS compliance setting, this ensures your email campaigns include the necessary elements, such as an unsubscribe option. Keeping this enabled helps you comply with email marketing laws and regulations.
Dealing with Invalid Contacts
Managing a clean contact list is one of the bigger challenges in digital marketing. The platform includes features to help you deal with this effectively.
Mark Emails as Invalid Due to Hard Bounce
This setting automatically marks email addresses that result in a hard bounce as invalid. A hard bounce indicates a permanent reason an email cannot be delivered, such as a non-existent email address. Enabling this keeps your email list clean and improves your campaign's deliverability rate.
Validate Phone Numbers
When using the SMS feature, it's important to make sure the phone numbers in your contact list are valid. This setting verifies phone numbers, helping you avoid sending messages to non-existent or incorrect numbers. This saves resources and makes your SMS campaigns more effective.
Implementing Workflows for Enhanced Management
To streamline your email and SMS marketing further, you can set up workflows that automate certain processes, including managing invalid contacts.
Creating Workflows for Invalid Contacts
You can set up workflows that automatically notify you when an email address or phone number is marked as invalid. This lets you take immediate action, such as removing the contact from your list or reaching out through another channel.
Add the number validation trigger to your workflow. You can configure the trigger to activate based on the number being invalid, SMS incapable, or both.
You can also add the Email Events trigger to activate the workflow when an email bounces.
Add actions to your workflow such as notifying a team member, tagging the contact, and updating their opportunity. Use If/Else conditions to segment the actions based on the specific trigger that initiated the workflow. For example, you can include an action to send an email to contacts with invalid phone numbers, asking them to provide an alternate number. You can also add an action to send an SMS to contacts with invalid email addresses, asking them to supply an alternative email. This approach ensures all invalid contact details are addressed promptly, improving communication and data accuracy.
Once you are satisfied with the workflow configuration, ensure that you save and publish it.
With these settings in place, you can maintain email and SMS compliance and keep your spam rates low.
Frequently Asked Questions
Q: What should I do if a valid contact is marked as invalid?
- Occasionally, a valid email might be marked as invalid due to a temporary issue. In such cases, you can manually check and correct the contact's status.
Q: How often should I review my compliance settings?
- It's good practice to review your compliance settings periodically, especially after changes in marketing regulations.