Managing email campaign replies well is essential for keeping strong customer relationships and supporting business growth. The reply management feature introduces enhanced reply management features for email campaigns, designed to streamline communication and improve the efficiency of your marketing. This article covers frequently asked questions and troubleshooting tips to help everything run smoothly.

Configuring Reply Management

  • To begin, navigate to an existing campaign or create a new campaign within the Marketing > Emails > Campaigns section.
  • Send or schedule your email once you're happy with the content and appearance.
  • If the sender email or global reply-to address isn't suitable, choose the option to "Set a custom reply-to address for this campaign."
  • Enter the preferred reply-to email address or use a custom value by clicking the tag icon.

Priority of Reply-To Addresses

  1. Custom Reply-To Address: Set in the campaign's Send or Schedule screen.
  1. Location Settings Address: Specified in Location Settings > Email Service > Reply & Forwarding settings.
  1. Default Address: The current default settings.

Frequently Asked Questions

Q: What is the purpose of the enhanced reply management feature?

  • The enhanced reply management feature lets you set custom reply-to addresses for individual email campaigns, giving you more flexibility and making sure replies reach the right team or person. This is particularly useful for managing replies based on specific campaign needs, such as marketing or support teams.

Q: How do I set a custom reply-to address for an email campaign?

  • Navigate to the Email Marketing section.
  • Choose your campaign and click "Send" or "Schedule."
  • If the default sender email or global reply-to address isn't suitable, select "Set a custom reply-to address for this campaign."
  • Input the desired reply email address.

Q: What priority is given to the reply-to addresses?

  • Priority 1: Custom reply-to address set in the campaign's Send or Schedule screen.
  • Priority 2: Reply address specified in Location Settings -> Email service -> Reply & Forwarding settings.
  • Priority 3: Current defaults.

Troubleshooting Tips

Custom reply-to address is not being recognised. Check that you've correctly set the custom reply-to address during campaign setup. Review the prioritisation of reply-to addresses in your settings to make sure there are no conflicting configurations.