The Events section within Websites lets you configure and manage how tracking data is sent to Meta using tools like the Facebook Pixel and Conversions API. By connecting these tracking methods to your website, you can monitor campaign performance more closely and get more dependable insights.

To view event details for a specific website, go to the Websites tab, select the site you want to review, and open the Events section to access its tracking setup.

Creating Events

To create a new event, click the + Add Event button in the top-right corner.

From there, enter your Pixel ID and access token, choose the appropriate tracking level, and select the events you want to monitor. You can also enable data sharing through the Meta Conversions API to improve tracking accuracy and campaign performance.

Events Overview Table

This table gives a clear summary of your tracking configuration, including:

  1. Pixel ID: The unique identifier linked to your Facebook Pixel
  2. Access Token: The authorisation key used to send data
  3. Tracking Level: Indicates whether tracking applies site-wide or only to specific pages
  4. Events Being Tracked: Lists the user actions currently being recorded

Accurate and consistent event tracking helps you understand how visitors interact with your website and lets you refine your marketing efforts. You can review and update your settings at any time to keep your website performing well.

✍️ Important Notes

  1. Meta Pixel tracking on websites supports both browser-based tracking and the Conversions API (CAPI) for more reliable event data and attribution.
  2. Standard events such as PageView, ViewContent, InitiateCheckout, AddPaymentInfo, and Purchase are recorded based on user activity across your website pages and checkout flows.
  3. Event logic helps reduce duplicate tracking, particularly on single-page website experiences.
  4. Purchase and checkout events can include detailed order information and securely hashed customer data to improve reporting accuracy and campaign optimisation.
  5. For best results, configure events exclusively within the Events tab. Setting up events in both the Events tab and through Settings (via custom scripts) may lead to inconsistent tracking and unreliable data.