The Stats Tab provides a clear overview of your website's performance, helping you track visitor activity and evaluate how well your pages are working. With key metrics like page views, opt-ins, and earnings, you can make data-driven decisions to improve your website's performance.

To get started, navigate to Sites > Websites, then select the website you want to view statistics for.

Stats Tab

The Stats Tab gives detailed insights into the performance of each page on your website, including the number of visitors, their actions, and engagement levels.

Duration Range

Adjust the date range to view specific data by clicking the calendar icon. Select the range you want and click Confirm to apply the filter.

Reset Duration Date

Clear website data by clicking the Reset icon. Be careful, as this action permanently deletes all data and cannot be undone.

📌NOTE: Data generated within the last 30 minutes is not deleted.

Stats Table- Website Pages

The Stats Table displays key performance metrics for each website page. You can click on each page to show the dropdown of sub-pages if there are any.

Page Views

  1. All: This is the total number of times this website page has been opened and viewed by both new and returning visitors. For instance, if a returning visitor opens a page 5 times and a new visitor also opens the page, the "All" data will record a total of 6.
  2. Uniques: This collects data based on the number of new visitors that open the website page. For instance, if a returning visitor opens a page 5 times and a new visitor also opens the page, the "Unique" data will record a total of 1.

Opt-Ins

  1. All: This column shows the total number of opt-ins that have occurred.
  2. Rate: The "Rate" column shows the rate at which opt-ins occurred. This is the percentage (%) used to calculate the conversion rate of opt-ins.

Sales

  1. Order: This displays the number of orders made.
  2. Rate: This calculates the sales rate.
  3. Quantity: This column reflects the total items purchased.
  4. Amount: Tracks the total sales revenue.
  5. Average Cart Value: This column shows the accumulated sales value allocated to the product on your website.

Earnings/Page Views

  1. All: This column shows the total earnings per page view across all new and returning visitors.
  2. Unique: This column shows the total earnings per page view for new visitors only.

The Stats Tab provides useful metrics to monitor your website's performance and improve its effectiveness. By analysing visitor behaviour and key engagement data, you can refine your website to drive better results and higher conversions.