Pay Per Sale is an affiliate commission model that rewards affiliates when a contact they referred completes a qualifying purchase within a defined tracking window. A contact can enter the tracking journey through an affiliate-promoted source, such as a form, survey, or calendar booking. If that contact later makes an eligible purchase, the affiliate receives a commission.

Pay Per Lead vs. Pay Per Sale

Both commission models reward affiliates, but they focus on different business goals.

Pay Per Lead

Affiliates earn a commission when someone completes a tracked action, such as submitting a form, completing a survey, and booking an appointment.

The purchase itself is not required.

Pay Per Sale

Affiliates earn a commission only when a referred contact completes a qualifying purchase within the tracking period. The commission is tied directly to revenue generated.

Which Should You Choose?

  • Use Pay Per Lead when your goal is to generate leads or appointments.
  • Use Pay Per Sale when your goal is to reward affiliates for driving actual sales.

📌Note: A campaign can use either Pay Per Lead or Pay Per Sale, but not both.

How to Set Up a Pay-Per-Sale Campaign

Proper setup ensures affiliates receive credit only for eligible purchases and that commission tracking works correctly.

Create or Edit a Campaign

Navigate to Marketing > Affiliate Manager.

Open the Campaigns section and either create a new campaign or edit an existing one.

Select a Campaign Source

Choose the source affiliates will promote, between Forms, Surveys, and Calendars. Then, select the specific asset you want to use.

Choose Pay Per Sale

In the commission settings, select Pay Per Sale.

Select a Commission Type

Choose one of the following:

  • Flat Amount ($)
  • Percentage (%)

A flat amount works well when products have similar prices, while percentage-based commissions are often better when product values vary.

Define how much affiliates will earn for each qualifying sale.

Configure Product Attribution (Optional)

Associate products if you want commissions to apply only to specific purchases. When products are associated with a campaign, only those products qualify for commissions and other purchases are ignored for Pay Per Sale tracking.

Review the Tracking Window

Verify the campaign's tracking window to determine how long affiliate referrals remain eligible for commissions.

Save and Publish

Save your campaign and publish it.

Forms and Surveys in Funnels or Websites

If a form or survey is embedded within a funnel or website:

  • Funnel or website products take priority for commission tracking
  • If no products are configured at the funnel or website level, form-level products are not automatically used for Pay Per Sale attribution

Calendar-Based Sales Tracking

  • Pay Per Sale works with calendar bookings only when payment is enabled.
  • This ensures commissions are based on completed purchases rather than appointments alone.
  • If payment is not enabled on the calendar, the booking can still be tracked as a lead, but it will not qualify for Pay Per Sale commissions.

Pay Per Sale helps you build affiliate programmes that focus on revenue rather than lead volume. By rewarding affiliates only when a qualifying purchase occurs, you can better align incentives, improve ROI tracking, and create a commission structure that supports long-term business growth.

Frequently Asked Questions

When does an affiliate earn a commission?

  • An affiliate earns a commission when a referred contact completes a qualifying purchase within the campaign's tracking window.

Do calendar bookings qualify for Pay Per Sale?

  • Only if payment is enabled and a qualifying purchase occurs.

Can Pay Per Sale help improve lead quality?

  • Yes. Since affiliates are rewarded only when a sale occurs, the model naturally encourages higher-quality referrals.

How long does a referral remain eligible for commission?

  • Eligibility depends on the tracking window configured for the campaign.