A lost opportunity is a potential deal or sale that didn't close. It happens when a prospect decides not to move forward with a purchase, usually after going through part of the sales process. This article covers a feature that helps you understand why opportunities are lost, giving you better visibility into your lead management. You can track and analyse the reasons behind missed conversions, which helps with more informed decision-making and reducing future losses.
Begin by navigating to the Opportunities section in your account.
There are two methods for marking an opportunity as lost:
- Drag the opportunity card to the "Lost" status.
- Open the opportunity modal and select "Lost" from the status options.
When an opportunity is marked as lost, you can select a reason from a predefined drop-down list.
Adding Lost Reasons
If none of the available reasons fit your situation, you can add a new one in the Lost Reason field.
If the option you need is already listed, simply click it from the dropdown.
Selecting "Update" or "Confirm" will save the opportunity as lost with the specified reason. If you click "Cancel," your changes will not be saved.
Visible Insights on Opportunity Cards
If a lost reason is selected, it will appear directly on the opportunity card.
For a cleaner view, you can show or hide these details using the Advanced Filters.
Tracking lost opportunities is an important part of sales management. Understanding why deals didn't close gives you insights that can improve your future approach. By looking at the reasons behind lost opportunities, your team can identify where to make improvements, whether that's the product offering, pricing, the sales process, or how you're targeting prospects.