Before we get into the steps, it's worth knowing why Facebook domain verification matters. It's a security measure that makes sure only authorised users can change how their content appears on Facebook. It also lets you manage editing permissions for your links and content, protecting against potential misuse.

Adding a Meta Tag

Copy the Meta Tag from Facebook

To verify your domain with Facebook, go to your Facebook Business Settings. Under the Brand Safety section, select Domains and click Add. Enter your domain and follow the prompts to verify ownership. Choose the option to Add a Meta Tag to Your Homepage, then copy the entire meta tag that Facebook provides.

Prepare Your Domain for the Meta Tag

Go to the Domains section of your account and make sure the first step of your funnel or website is set as the default page for your domain.

This matters because the meta tag needs to be on the page that loads first when someone visits your domain.

Adding the Meta Tag to Your Funnel

Open the website or funnel associated with your domain, then edit the default page.

Once the editor loads, go to the "SEO Metadata" icon in the top left of the funnel builder.

Inside the "Links and Tags" dropdown, select the option to add a Custom Meta Tag.

This opens a modal where you can paste the name and content of the meta tag into the relevant fields. Make sure you copy the details from Facebook accurately.

Verifying the Meta Tag

After saving your changes and closing the editor, open a new tab and visit your domain. Use the browser's developer tools (F12) and the search function (Ctrl+F) to find the meta tag in the page's source code. Check that the name and content of the meta tag match what Facebook provided.

Following these steps keeps your brand safe on Facebook and ensures your content appears correctly.

Troubleshooting Tips

  • If the meta tag does not appear in the source code, make sure you have saved all changes and that you are checking the correct URL.
  • Double-check that the funnel step you edited is indeed the default page for your domain.
  • Verify that there are no typos or missing characters in the meta tag details.

Frequently Asked Questions

Can I add the meta tag to any page within my CRM?

  • The meta tag should be added to the first page that loads when visiting your domain, as this is where Facebook looks for it during verification.

What if I have multiple domains?

  • You will need to repeat the process for each domain you wish to verify with Facebook.

How long does Facebook domain verification take?

  • Verification is typically instant, but it may take a few minutes for changes to propagate.