GoHighLevel vs HubSpot
Two CRM platforms. Very different price tags. We use GoHighLevel every day and we've migrated clients off HubSpot — here's what we actually think.
Who Wins Overall?
Choose GoHighLevel if...
- You're a small-to-medium business
- You want everything in one platform
- Budget matters (it usually does)
- You need SMS, WhatsApp, and voice
- You want a website builder included
Choose HubSpot if...
- You're an enterprise with 50+ staff
- You need advanced reporting and BI
- Your team already knows HubSpot
- You rely on specific HubSpot integrations
- Budget genuinely isn't a concern
Feature-by-Feature Comparison
| Feature | GoHighLevel | HubSpot | Winner |
|---|---|---|---|
| CRM & Pipelines | Unlimited pipelines, custom fields, drag-and-drop deals. Included in all plans. | Excellent CRM. Free tier available but limited. Advanced features locked behind Professional (£700+/mo). | Draw |
| Email Marketing | Full email builder, templates, A/B testing, scheduling. Included in all plans. | Powerful email tools, but requires Marketing Hub. Starter limits sending. Professional for automation. | GHL |
| Automation | Visual workflow builder. Triggers from forms, calls, emails, SMS, payments. All plans. | Excellent automation — but only on Professional tier (£700+/mo). Starter has none. | GHL |
| Website Builder | Full website and funnel builder with hosting. Drag-and-drop. Included. | CMS Hub available separately. Decent but adds cost. Free pages are limited. | GHL |
| Forms & Surveys | Unlimited forms, surveys, and quizzes. Multi-step. Conditional logic. | Good form builder. Surveys only on Professional+. Limited on free/starter. | GHL |
| Calendar & Booking | Built-in calendar booking with round-robin, group booking, and reminders. | Meeting scheduler included. Solid but basic compared to dedicated tools. | GHL |
| Invoicing & Payments | Built-in invoicing, Stripe integration, payment plans, subscriptions. | Payments available but requires Commerce Hub. Invoicing is add-on. | GHL |
| Social Media | Social planner with scheduling, multi-platform posting, and analytics. | Social tools in Marketing Hub Professional only. Good when you have it. | Draw |
| Reputation Management | Google/Facebook review requests, monitoring, and response from CRM. | No native reputation management. Requires third-party integration. | GHL |
| Reporting & Analytics | Good dashboards and reports. Improving fast but not as deep as HubSpot. | Excellent. Custom reports, attribution, revenue tracking. Best-in-class for enterprises. | HubSpot |
| SMS & WhatsApp | Full two-way SMS and WhatsApp. Built into conversations inbox. All plans. | Limited SMS. No native WhatsApp without third-party integration. | GHL |
| App Marketplace | Growing marketplace. Fewer integrations than HubSpot. Zapier fills gaps. | 1,500+ native integrations. Mature ecosystem. Clear advantage here. | HubSpot |
What You'll Actually Pay
HubSpot's pricing is notoriously confusing. Here's the real cost for equivalent features.
GoHighLevel via NotLuck
HubSpot
For equivalent functionality — CRM, automation, email, SMS, calendar, forms, website — HubSpot Professional costs roughly 14x more than NotLuck's Ignite plan. The maths speaks for itself.
Pros & Cons of Each
GoHighLevel Pros
- All-in-one platform — no extra subscriptions
- Fraction of HubSpot's cost for comparable features
- Built-in SMS, WhatsApp, and voice calling
- Website/funnel builder included
- Reputation management built in
- No per-seat pricing — unlimited users
- Invoicing and payment collection included
GoHighLevel Cons
- Reporting not as deep as HubSpot Enterprise
- Smaller app marketplace
- UI can feel overwhelming without guidance
- Less brand recognition (newer platform)
- Some enterprise integrations missing natively
HubSpot Pros
- Excellent reporting and analytics
- Massive integration marketplace
- Strong brand — well-known and trusted
- Free tier gets you started quickly
- Great content and academy resources
- Enterprise-grade security and compliance
HubSpot Cons
- Expensive once you need actual features
- Per-seat pricing adds up fast
- Each Hub charged separately
- Automation locked behind £700+/mo tier
- No native SMS, WhatsApp, or reputation tools
- Annual contracts with steep cancellation
- Free tier is essentially a demo
Which Should You Pick?
We set up GoHighLevel for businesses every day, so we're obviously biased. But we're honest about it.
If you're a small-to-medium UK business — a trades company, professional services firm, gym, salon, recruiter, or agency — GoHighLevel via NotLuck gives you more tools for less money. Full stop. You get CRM, automation, email, SMS, WhatsApp, calendar booking, a website builder, reputation management, invoicing, and social scheduling. All in one place. All for £49/mo.
If you're an enterprise with 50+ employees, a dedicated marketing team, complex attribution reporting needs, and budget to match — HubSpot's Professional or Enterprise tiers are genuinely excellent. The reporting depth, integration ecosystem, and compliance features are hard to beat at that level.
The problem is that most small businesses sign up for HubSpot's free tier, hit the limits within weeks, and then face a jump from £0 to £700/mo to unlock the features they actually need. That's the pricing cliff that pushes so many businesses to GoHighLevel — and to us.
Migrating from HubSpot?
Export & Audit
We export your contacts, deals, and email templates from HubSpot and audit what's worth keeping.
Setup & Configure
We build your new CRM in GoHighLevel — pipelines, automations, forms, calendar — tailored to how you actually work.
Import & Verify
Contacts, custom fields, and deal data imported. We verify everything before going live.
Train & Launch
Your team gets hands-on training. We're there for the first few weeks to make sure everything runs smoothly.
Common Questions
Is GoHighLevel better than HubSpot for small businesses?
For most UK small businesses, yes. GoHighLevel includes CRM, email marketing, automation, website builder, calendar booking, invoicing, reputation management, and more — all in one platform from £49/mo +VAT. HubSpot charges separately for each hub, and comparable functionality costs £700+/mo.
Can I migrate from HubSpot to GoHighLevel?
Yes. NotLuck handles full migrations from HubSpot to GoHighLevel, including contacts, pipelines, email templates, and automations. Our setup packages start from £997 +VAT and include migration support.
Does GoHighLevel have email marketing like HubSpot?
Yes. GoHighLevel includes a full email marketing suite with drag-and-drop builder, templates, A/B testing, scheduling, and analytics. Unlike HubSpot, email marketing is included in every plan — no separate Marketing Hub required.
What does HubSpot do better than GoHighLevel?
HubSpot has a more mature reporting suite, a larger app marketplace, and better native integrations with enterprise tools like Salesforce. For larger companies with dedicated marketing teams and complex reporting needs, HubSpot's enterprise tiers offer depth that GoHighLevel doesn't match. However, most SMBs never need those features.
How much does GoHighLevel cost compared to HubSpot?
GoHighLevel via NotLuck starts at £49/mo +VAT (Ignite plan) with all core features included. HubSpot's free tier is very limited, their Starter is ~£15/mo per seat but lacks automation, and their Professional tier starts at ~£700/mo. For comparable functionality, GoHighLevel is typically 80-90% cheaper.
Do I need technical skills to use GoHighLevel?
No. NotLuck handles all setup, configuration, and training. Our done-for-you packages mean you get a fully working system without touching any technical settings. We also provide ongoing support from £249/mo if you want help managing your CRM.
Ready to Switch?
Whether you're on HubSpot, spreadsheets, or nothing at all — we'll get you set up on a CRM that actually fits your budget and your business.