Category

Business Efficiency

14 articles

Business Efficiency4 min read

Your Automation Says It Worked. Did It?

One of our own background jobs showed a big green tick every night while 73 of its 80 tasks were failing. Here's how that happens, and the one question that catches it.

Bertie Cordingley
Business Efficiency4 min read

Chatbots Don't Have to Be Rubbish Any More

You know the old chatbot. "Please choose from the following options." Then it doesn't understand you and hands you a phone number. The new ones actually hold a conversation. Here's what changed, and how we use them without annoying anyone.

Bertie Cordingley
Business Efficiency4 min read

Workflows, From "If This, Then That" to Properly Clever: 8 Examples You Can Build

Automations start dead simple and build up. Here are eight real workflows, from a one-step auto-reply to an AI-sorted enquiry, all built inside one CRM. Steal whichever fits.

Bertie Cordingley
Business Efficiency3 min read

What Is an Automation, Actually?

Everyone says "automate it". Hardly anyone explains what an automation is. Here it is in plain English: three parts, one example you already use, and how to spot your first one.

Bertie Cordingley
Behind The Scenes5 min read

The Ultimate Business Productivity Playlist: 7 Powerful Songs That Boost Focus and Confidence

Lee-ann Cordingley shares her ultimate business productivity playlist — 7 powerful songs to boost focus, overcome imposter syndrome, increase confidence, and celebrate client wins at NotLuck. Discover how music improves mindset and performance. ✨

Bertie Cordingley
Business Efficiency6 min read

How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)

Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.

Bertie Cordingley
Behind The Scenes7 min read

The Wizard of Oz Business Trick To Help You Sleep

Your customers see magic. You see chaos. What if clever systems could give them the seamless experience they deserve - whilst giving you your evenings back? Every business needs its Wizard of Oz.

Bertie Cordingley
Business Efficiency5 min read

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

Bertie Cordingley
Business Efficiency7 min read

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.

Bertie Cordingley
Business Efficiency5 min read

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.

Bertie Cordingley
Behind The Scenes9 min read

7 Ways to Network Without the Cringe at Local Business Events Near You

Connect at local business networking events near you - build real relationships, grow your small business, and enjoy networking without the cringe.

Bertie Cordingley
Business Efficiency3 min read

How Much Friction Is On Your Homepage?

How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.

Bertie Cordingley
Business Efficiency7 min read

Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online

Make your LinkedIn profile pop with real talk, not buzzwords. A human guide to visibility, connection, and showing up like you.

Bertie Cordingley

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