Category

Technology

12 articles

Technology4 min read

SEO in 2026: What's Actually Changed and What Still Works

Every year, the SEO industry declares that "SEO is dead" or "everything has changed." And every year, the fundamentals stay broadly the same while the tactic...

Bertie Cordingley
Business Efficiency6 min read

How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)

Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.

Bertie Cordingley
Behind The Scenes7 min read

The Wizard of Oz Business Trick To Help You Sleep

Your customers see magic. You see chaos. What if clever systems could give them the seamless experience they deserve - whilst giving you your evenings back? Every business needs its Wizard of Oz.

Bertie Cordingley
Business Efficiency5 min read

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

Bertie Cordingley
Business Efficiency7 min read

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.

Bertie Cordingley
Business Efficiency5 min read

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.

Bertie Cordingley
Business Efficiency3 min read

How Much Friction Is On Your Homepage?

How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.

Bertie Cordingley
Business Efficiency6 min read

SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 2

You’re seeking SEO brilliance - we gotcha! In Part 2 of our blog, we’re turning up the heat with tips like boosting your website speed, nailing those backlinks, and creating a user experience so slick your visitors will never want to leave. Let’s go!

Bertie Cordingley
Business Efficiency5 min read

KPIs Demystified: The No-BS Guide to Metrics That Matter

KPIs don’t have to be confusing or overwhelming. This no-BS guide breaks down the key metrics that actually matter, so you can track what works, ditch what doesn’t, and grow your business without drowning in data.

Bertie Cordingley
Business Efficiency6 min read

SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 1

Feeling like SEO is some dark art reserved for tech wizards? It’s not. Think of it as a treasure map—the ultimate prize is getting your business noticed by the right people. Dive into our simple, actionable tips that even the tech-shy can tackle.

Bertie Cordingley
Business Efficiency4 min read

Don’t Let Weak Passwords Sink Your Business: 5 Password Security Tips You Need Right Now

A single weak password could jeopardise your entire business. Cyber security is more critical than ever - from crafting strong passwords to embracing two-factor authentication, a few simple steps can make a huge difference in protecting your data.

Bertie Cordingley

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