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Educational Content
Featured Article
How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)
Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.
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The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out
Social media doesn’t have to feel like poking your eyes out. Here’s our gloriously un-boring guide to showing up online with clarity, consistency & a little bit of sass.
Oliver’s Big Win at the 2025 Apprenticeship Awards
NotLuck celebrates Oliver’s win as Higher Apprentice of the Year 2025 at the Derbyshire & Nottinghamshire Apprenticeship Awards — a proud moment highlighting talent, innovation, and the power of smart CRMs and business automation.
The Story of NotLuck; From Takeaway Pioneers to Game-Changing Strategy
Meet NotLuck — a Nottingham-based creative agency powered by strategy, tech, and family collaboration. We turn big ideas into smart, sustainable results.
Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)
AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.
Don’t Be That Customer: Mistakes That Sabotage B2B Projects
Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.
The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast
Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.
7 Ways to Network Without the Cringe at Local Business Events Near You
Connect at local business networking events near you - build real relationships, grow your small business, and enjoy networking without the cringe.
How Much Friction Is On Your Homepage?
How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.
Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online
Make your LinkedIn profile pop with real talk, not buzzwords. A human guide to visibility, connection, and showing up like you.
The Ultimate Guide to Starting a Blog for Your Business: Why and How
Thinking of starting a blog for your business? It’s a powerful way to boost visibility, build credibility, and connect with your audience. From improving Google rankings to sharing expertise, we’ll help you get started.
SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 2
You’re seeking SEO brilliance - we gotcha! In Part 2 of our blog, we’re turning up the heat with tips like boosting your website speed, nailing those backlinks, and creating a user experience so slick your visitors will never want to leave. Let’s go!
KPIs Demystified: The No-BS Guide to Metrics That Matter
KPIs don’t have to be confusing or overwhelming. This no-BS guide breaks down the key metrics that actually matter, so you can track what works, ditch what doesn’t, and grow your business without drowning in data.
SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 1
Feeling like SEO is some dark art reserved for tech wizards? It’s not. Think of it as a treasure map—the ultimate prize is getting your business noticed by the right people. Dive into our simple, actionable tips that even the tech-shy can tackle.