Category
Educational Content
Featured Article
The Tag Nobody Reads (And the One That Would Have Broken Everything)
We audited our own CRM and found 173 junk tags. Deleting them the obvious way would have quietly broken a live automation. Here's how to tidy up without shooting yourself in the foot.
Read Article →
Your Automation Says It Worked. Did It?
One of our own background jobs showed a big green tick every night while 73 of its 80 tasks were failing. Here's how that happens, and the one question that catches it.
Let AI Do the Thinking. Let Rules Do the Doing.
AI is brilliant at reading, writing and sorting. It's a liability when something has to happen the same way every single time. The trick is knowing which job is which, and building so each does its own.
Workflows, From "If This, Then That" to Properly Clever: 8 Examples You Can Build
Automations start dead simple and build up. Here are eight real workflows, from a one-step auto-reply to an AI-sorted enquiry, all built inside one CRM. Steal whichever fits.
What Is an Automation, Actually?
Everyone says "automate it". Hardly anyone explains what an automation is. Here it is in plain English: three parts, one example you already use, and how to spot your first one.
How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don’t Use)
Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you finally take control of your CRM — and your confidence.
The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out
Social media doesn’t have to feel like poking your eyes out. Here’s our gloriously un-boring guide to showing up online with clarity, consistency & a little bit of sass.
Oliver’s Big Win at the 2025 Apprenticeship Awards
NotLuck celebrates Oliver’s win as Higher Apprentice of the Year 2025 at the Derbyshire & Nottinghamshire Apprenticeship Awards — a proud moment highlighting talent, innovation, and the power of smart CRMs and business automation.
The Story of NotLuck; From Takeaway Pioneers to Game-Changing Strategy
Meet NotLuck — a Nottingham-based creative agency powered by strategy, tech, and family collaboration. We turn big ideas into smart, sustainable results.
Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)
AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.
Don’t Be That Customer: Mistakes That Sabotage B2B Projects
Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.
The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast
Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.
7 Ways to Network Without the Cringe at Local Business Events Near You
Connect at local business networking events near you - build real relationships, grow your small business, and enjoy networking without the cringe.
How Much Friction Is On Your Homepage?
How much friction is on your homepage? Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automation or AI to create a smoother, more delightful customer journey - just like this guy.