The Story
Lee-ann is the voice behind NotLuck—literally. She's the one who makes sure your chatbots don't sound like they were written by a committee of robots. With a background in communications and a keen eye for what makes people tick, she shapes the tone and personality of every interaction.
When businesses come to NotLuck worried that automation means losing the human touch, Lee-ann is the one who puts those fears to rest. She believes technology should enhance human connection, not replace it. That means chatbots that feel like conversations, emails that don't sound like templates, and systems that remember you're talking to real people.
She's also the one who makes sure the team doesn't get too lost in the technical weeds. If it doesn't make sense to a normal human being, it's not ready yet.
Articles by Lee-ann
Thoughts, insights, and advice from Lee-ann.
How to Build a CRM You Actually Understand (and Stop Paying for Systems You Don't Use)
Business owners crave autonomy, not more jargon. Learn how body doubling, community, and hands-on learning can help you ...
10 Nov 2025
Don't Be THAT Customer: Mistakes That Sabotage B2B Projects
Want to get the absolute best from your creative team, tech partner, or agency? Start by being a dream client. Here are ...
21 Jul 2025
The Goldmine You're Ignoring: How to Reactivate Old Leads and Boost Sales Fast
Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so ...
9 Jul 2025
7 Ways to Network Without the Cringe at Local Business Events Near You
Connect at local business networking events near you—build real relationships, grow your small business, and enjoy netwo...
18 Jun 2025
How much friction is on your homepage? Sleeker than a seal in silk pyjamas
Is your website more seal-in-silk or hedgehog-in-treacle? Learn how small businesses can reduce friction and use automat...
14 May 2025
Optimise your LinkedIn profile
Make your LinkedIn profile pop with real talk, not buzzwords. A human guide to visibility, connection, and showing up li...
28 Apr 2025
The Ultimate Guide to Starting a Blog for Your Business: Why and How
Thinking of starting a blog for your business? It's a powerful way to boost visibility, build credibility, and connect w...
31 Mar 2025
SEO Doesn't Have to Suck: Easy Ways to Make Google Love You Part 2
If you've already tackled Part 1, you're well on your way to SEO brilliance. Now, in Part 2, we're turning up the heat w...
17 Feb 2025
KPIs Demystified: The No-BS Guide to Metrics That Matter
KPIs don't have to be confusing or overwhelming. This no-BS guide breaks down the key metrics that actually matter, so y...
3 Feb 2025 SEO Doesn't Have to Suck: Easy Ways to Make Google Love You Part 1
Feeling like SEO is some dark art reserved for tech wizards? It's not. Think of it as a treasure map—complete with keywo...
20 Jan 2025
Wellbeing at work or Life / Work balance
Balancing life and work is a journey, not a destination. The key is to keep moving towards what feels right for you. By ...
6 Jan 2024Want to Work Together? Let's Chat.
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