Maverick Event Show Crew
106 hours saved per month for a corporate event freelancer staffing agency. Founded by Jill Furnevall with 35+ years in corporate events, managing 50+ vetted freelancers across 20+ specialist roles from Birmingham.
Scaling chaos with spreadsheets
Manual booking chaos
3-4 event requests landing daily, each requiring manual freelancer matching, availability checking, quote building, and confirmation chasing — all via email and spreadsheets.
Cash flow crisis
60-90 day payment delays from corporate clients. No automated reminders, no systematic chasing. Meanwhile, freelancers needed paying promptly.
Previous failed CRM attempt
An earlier CRM implementation had failed completely — wrong fit, poor setup, abandoned. The team was understandably sceptical about trying again.
No testimonial collection
Brilliant events delivered consistently, but no systematic way to capture feedback. Every glowing review was a missed marketing opportunity.
What we built
CRM + Data Migration
Full CRM replacing Google Sheets. All existing client and freelancer data migrated. Dual databases for clients and freelancers with complete history.
Auto Job Numbering
Every event automatically assigned a unique job number. No more manual tracking, no more "which spreadsheet was that in?" moments.
3 Automated Pipelines
Enquiry-to-event pipeline, freelancer allocation pipeline, and post-event follow-up pipeline. Each with automated stage transitions and notifications.
Quote Generation
Professional quotes generated from templates with client accept/reject functionality. No more manually formatting proposals in Word documents.
Automated Invoicing
Dual invoicing — client invoices and freelancer payment documents. Xero integration for accounting. Payment reminder sequences that chase automatically.
T&Cs + Agreement Signing
Digital terms and conditions acceptance for clients. Freelancer agreements signed electronically. Full audit trail, zero paper.
WhatsApp + Phone
WhatsApp Business and phone integrated into the CRM. All communication logged against the right contact and event. No more searching through personal phones.
Post-Event Feedback
Automated feedback requests after every event. Capture testimonials, identify issues early, and build a library of social proof — without lifting a finger.
Xero Integration
Two-way sync with Xero for invoicing and payments. Financial data flows automatically — no double entry, no reconciliation headaches.
By the numbers
Maverick Event Show Crew went from spreadsheet chaos handling 3-4 daily event requests to a fully automated system. Quoting takes minutes instead of hours. Invoices go out automatically. Payment reminders chase themselves. Freelancer agreements are signed digitally. And every event ends with an automatic feedback request that builds their reputation.
Ready for similar results?
If you're spending hours on admin that should take minutes — we can fix that. Free 30-minute call, no pressure.