Conditional logic for surveys lets you create smarter, more personalised experiences that adapt in real time to each respondent's answers. Whether you're guiding prospects to relevant questions, skipping unnecessary steps, or directing leads to custom landing pages, conditional logic helps streamline the survey journey and improve data quality. In this guide, you'll learn why conditional logic matters in surveys and how to set it up with step-by-step instructions.

Why Conditional Logic Matters

Using conditional logic in surveys offers multiple benefits:

  • Personalise the Experience: Tailor questions based on responses to keep users engaged.
  • Improve Data Quality: Filter out unqualified leads automatically.
  • Shorten Surveys: Minimise unnecessary questions and reduce survey fatigue.
  • Drive Action: Redirect high-value leads to booking pages or specialised offers.

How to Access and Set Up Conditional Logic

Open the Survey Builder

Navigate to Sites > Surveys from your account dashboard.

Create a new survey or edit an existing one.

Add at least one question type (radio button, dropdown, etc.) to use as a trigger. We will use a custom field in this guide.

Open the Conditions Panel

In the survey builder toolbar, click the Conditional Logic icon to open the panel.

Conditional Logic Options

  1. Redirect to URL: Send respondents to a specific landing page.
  2. Display Custom Message: Show tailored instructions or thank-you notes.
  3. Disqualify Lead: Automatically remove unqualified prospects.
  4. Show/Hide Fields: Dynamically reveal or hide questions.
  5. Jump To: Skip to different sections based on responses.

Each option requires IF-THEN selections; additional clauses can be included using AND/OR operators for each option except "Jump To".

For instance:

  • IF the answer to "Are you interested in our premium services?" is Yes,
  • THEN show the next question about premium packages or redirect to a booking page.

You can then refine your logic using AND/OR conditions to create more complex pathways. For example:

  • IF the answer is Yes AND the location is New York, THEN show a special offer.

Save your changes, then preview your survey to ensure the logic works as expected. Walk through multiple answer paths to confirm that the right questions appear, redirects function correctly, and disqualification rules trigger as intended.

With conditional logic, your surveys become more than just data collection tools; they become interactive experiences that feel personalised and intentional. By guiding respondents through tailored pathways, you can boost engagement, improve response accuracy, and create meaningful follow-up opportunities. Whether you're qualifying leads, shortening survey time, or directing users to the right offers, conditional logic helps you deliver smarter, more efficient surveys that truly work for your goals.

Practical Examples and Use Cases

OptionWhen to UseExampleShow/Hide FieldsDisplay follow-ups based on responsesIF "Modality" = "Online" THEN show "Link to Meeting"Jump ToSkip irrelevant slidesIF "Are you a new customer?" = "No" THEN jump to "Existing Customer Questions"Display Custom MessageShow custom feedback or warningsIF "Satisfaction Rating" < 3 THEN show "We're sorry, our team will follow up."Redirect to URLSend to custom pages or demosIF "Are you interested in being an affiliate" = "Yes" THEN redirect to the affiliate signup pageDisqualify LeadFilter out low-quality leadsIF "Number of pets" < 5 THEN mark as disqualified

Frequently Asked Questions

Q: Which field types support Jump To Slide?

  • A: Currently, radio buttons and single-select dropdown fields.

Q: What happens if conditions overlap?

  • A: Only the first valid condition (from top to bottom) will execute.

Q: Can I display a custom message when disqualifying a lead?

  • A: Yes, custom disqualification messages are supported.