The Social Planner Statistics feature gives you a clear picture of how your social media posts are performing, so you can analyse your activity and refine your approach. You can track key metrics across your connected platforms, spot what resonates with your audience, and make informed decisions to improve engagement and reach.

Accessing the Social Planner

Begin by opening the Social Planner section within the Marketing tab of your dashboard.

Locate the Statistics Option

Near the Social Calendar, you'll find an option labelled "Statistics." Click on it to view your post performance data.

It includes metrics such as likes, comments, and shares, along with the social account to which the post was published.

Date Selector

Use the date selector to choose the period you want to analyse. By default, statistics are shown for the last 7 days compared to the previous 7 days. To compare other timeframes, adjust the date range and/or the period in the "Compare To" dropdown.

Statistics Views

The Social Planner Statistics includes the following views:

  • Social Post Performance: This graph displays the interactions your posts receive across the number of posts published that day.

  • Number of Posts: This view lets you monitor the total published posts across your connected social media accounts.

  • Engagement: This view displays the total likes, comments, and reblogs/reposts your posts have received in the selected period.

  • Impressions: This view displays the total clicks and times your post has been opened.

  • Post Reach: The number of people who have seen any content from your page, account, or about your page on their screen.

  • Link Clicks by Socials: The total number of link clicks from posts published across all selected social accounts by social platform.

  • Link Performance: When composing a post, you can assign a Campaign Name to your link. All posts using that same link are grouped in analytics, helping you compare and understand performance across posts and channels.

  • Top Performing Posts: This view displays your best-performing posts based on the number of likes.

  • Engagement stats: This view is a line chart that depicts daily impressions, followers, and likes.

  • Gender Demography: This view gives you a breakdown of the age and gender of your followers; it updates weekly to accurately reflect your account data.

By seeing which posts perform best and keeping track of your most recent content, you can make data-driven decisions to strengthen your social media presence. As the feature continues to grow with additional platform support and functionality, it will become an even more useful part of your social media management toolkit.

Frequently Asked Questions

Q: Which social media platforms are supported by the Social Planner Statistics feature?

  • The features support platforms like Facebook Pages, Instagram pages, LinkedIn Pages, TikTok, Pinterest, YouTube, GBP, Threads, and Bluesky.

Q: What kind of data does the statistics table provide?

  • The statistics table provides information on likes, comments, shares, the content and media of the post, and includes direct links to the original post.

Q: Can I view insights for TikTok Business accounts?

  • Yes, you can. TikTok Business accounts are supported.

Troubleshooting Tips

Inconsistent Data Across Platforms

  • Make sure all your social media accounts are properly connected and have the necessary permissions enabled for accurate data collection.