Your social media is one of the main tools you have to market your business and generate interest. Adding links to your posts is an effective way to turn that interest into interaction. This tool comes in handy when you're working with a long URL.
Start by creating a new post in your Marketing section.
After selecting your social media and creating your post as normal, click the chain icon to access the link shortener.
For a new link, fill out the following information:
- Name of the link.
- Target URL.
- If you want to track the interactions, create or select a UTM campaign.
Click "Generate and Insert Link" to add it to your post.
If you've previously added a link, you can add it again by selecting "Choose an Existing Link" and picking your link from the dropdown menu.
Click "Insert Link" to add it to your post.
You can view the shortened link in the post preview.
Once you're happy with your content, click Post to publish it.
Shorter URLs look better, are easier to share, and help you stay within platforms that have limited character space. We hope you find this a simple way to add links to your posts and keep track of the traffic they generate.