Within the Email Builder, RSS Elements let you send emails automatically with dynamically added content whenever a new Real Simple Syndication item is published. This keeps subscribers up to date with timely, relevant content without any manual work.

RSS Header Block

The RSS Header Element dynamically pulls tags from your RSS feed. It supports the following RSS channel tags, and you can use their respective Custom Values to populate the email with the corresponding tag value:

RSS Tags | Custom Value for the CRM <title> | {{rss_feed.title}} <description> | {{rss_feed.description}} <link> | {{rss_feed.url}} <lastBuildDate> | {{rss_feed.date}}

Basic Vs Custom in RSS Header

When using the RSS Header block, the RSS Editing Options dropdown gives you two options: Basic and Custom.

  • Basic: Adds the following non-editable text in Text Editor.
  • Custom: Adds the following editable text in Text Editor.

Use these options to adjust the padding and add a background colour to the RSS text.

RSS Items Block

The RSS Items block accepts various Custom Values that dynamically insert their corresponding RSS tags:

RSS Tags | Custom Values | Description <title/> | {{rss_item.title}} | The title of the RSS item, usually a blog post. title | | <description/> | {{rss_item.content}} | A summary of the RSS item in HTML format, which includes information inside the <description> tag. If there is no <description> tag in your feed, it will display the information in the <content:encoded> tag <link/> | {{rss_item.url}} | The text link to the RSS item online, which can be displayed as text or used in a hyperlink. content:encoded | | <content:encoded/> | {{rss_item.content_full} | The full content of the information inside the <content:encoded> tag for an RSS item, in HTML format. If there is no <content:encoded> tag, it will display the information in the <description> tag. pubDate | {{rss_item.date}} | The date the RSS item was published, in format MMM DD, YYYY hh:mm A. We will provide support for custom formatting in the future. <dc:creator> | {{rss_item.author}} | The author of the RSS item media:content | <media:content> | {{rss_item.imageUrl }} | This will provide the src URL of image as text in order to render it as image, use {{rss_img}} {{rss_img alt="alt_text" src=rss_item.imageUrl height="200" width="200"}} <item> | {{#rss_items rss_items}} | This tag doesn't display anything. It's used to open the customised formatting for individual RSS items. </item> | {{/rss_items}} | This tag doesn't display anything. It's used to close the customised formatting for individual RSS items.

Basic Vs Custom in RSS Items

When using the RSS Items block, you'll see these options in the "RSS Editing Options" dropdown:

  • Excerpts
  • Excerpts with image
  • Title
  • Full content
  • Custom

Adjust the padding and add a background colour to the RSS text using these options.

Visibility Tab

This lets you control where and under which conditions the RSS element will be visible.

By enabling Conditional Sending you can set the parameters contacts need to meet to view the RSS elements.

RSS Elements make your email campaigns more dynamic. They connect blog content directly with your email campaigns, helping you keep contacts engaged through centralised interaction with all your web content.