Conditional elements can be added within email campaigns or templates, letting you tailor content dynamically based on specific conditions. This means your emails stay relevant to each recipient without needing multiple campaigns.
Key Benefits
- Save Time: Deliver targeted content within a single campaign, avoiding the need for duplicate campaigns or smart lists.
- Streamlined Reporting: All personalised content is tracked in one unified view, with consolidated statistics for your entire campaign.
- Increased Efficiency: Simplify the email marketing process by dynamically adapting content based on recipient-specific conditions.
Setting up Conditional Elements
Navigate to Marketing > Email Campaigns or Templates, then create or edit your email campaign or template.
Select the element you wish to personalise and go to the Visibility tab.
Enable the Conditional Sending toggle.
Alternatively, click the Conditional Element icon in the element overlay action to easily add conditions.
Define the conditions by selecting a contact field from the dropdown menu, choosing the appropriate operator, and entering the corresponding value.
📌 Note: If there's no applicable value, leave the field empty. Writing the word NULL will cause errors in the system.
For example:
To display a special offer to contacts from a certain company, you would:
- Select "Company Name" from the custom field dropdown.
- Set the condition to "is".
- Enter "[Company Name]" in the value field.
📌Note: Only single-line text-based custom fields, number inputs, radio selects, and single-select drop-downs are supported.
By adding conditional elements to your email campaigns, you can efficiently target and personalise content without needing multiple campaigns. This approach improves content relevance for your contacts, simplifies reporting, and makes the whole email marketing process more straightforward.