When running an SMS campaign, every message counts. Messaging deliverability directly affects customer engagement and revenue, so it's worth knowing exactly what's happening. The best way to stay in control is to check your analytics and limits regularly. You can access these features in Settings under the Phone Numbers section.
Messaging Analytics
Gain insights and evaluate the success of your text message campaigns here.
Filter
You can filter the results by changing the dates covered or clicking the Filters button. With Filters, you can limit the messages shown from all to messages from a specific Campaign, Workflow, or Bulk Request.
After selecting the source, the system will ask you to choose which option within that Campaign/Workflow/Bulk Request to display. Once both Source and Source Name are selected, click the blue Apply button to start filtering.
Outbound Messages
This section shows the success rate of the messages you've sent to contacts. The Sent (1) metric shows the total messages successfully sent from the platform. These are then divided into Delivered (2) and Failed (3) messages.
Inbound Messages
This section shows the total messages you've received from your contacts (1) and what percentage of those were requests to unsubscribe from your marketing (2).
Failure Rate Trend
This section shows how your message failure rate changes over time. Keeping an eye on your failure rate will help you prevent suspension.
Failure Reason Breakdown
This section provides a breakdown of why messages failed (e.g., filtering, invalid numbers), helping you prevent future issues.
Opt-out Rate Trend Over Time
This section shows how many contacts have unsubscribed over the last month.
Every summary card is clickable, opening a detailed logs modal with individual message records showing contact name, phone number, status, date, and error codes. This helps you make data-driven decisions, proactively protect your sender reputation, and catch delivery issues early.