When planning a media content marketing campaign, knowing the right image and video formats to use makes a real difference. Here are the recommended sizes for sharing content across social media:

For Images

FormatMaximum File SizeAspect RatioNo. of ImagesMultiMediaFacebook Pages and GroupPNG JPG GIF10MBRecommended - need to keep the WidthHeight - 1280 x1080Minimum 600 x 315 pixelsUnlimited Image(s) - Recommend to post 10 Image(s) or lessNot AllowedInstagramBusiness ProfilePNG JPG8MBSquare, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels10 Image(s)Multimedia format is allowed for carousal- can add image(s) and video(s) together.Instagram StoryJPEG8MBSquare, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels10 Image(s)Multimedia format is allowed - can add image(s) and video(s) together.Linkedin Profile and PagesPNG JPG GIF8MBMaximum 6012 pixels x 6012 pixels9 Image(s)Not AllowedTwitterPNG JPG GIF5MBRecommended - need to keep the WidthHeight - 1280 x10804 Image(s)Not AllowedTiktok---- GMBPNG JPG10MBMust be greater than WidthHeight - 2502501 ImageNot Allowed

For Videos

FormatMaximum File SizeDurationAspect RatioNo. of VideoMultiMediaFacebook PagesMP4 MOV1 GB1 sec - 20 minsBetween 16:9 and 9:161 VideoNot AllowedInstagram Business ProfileMP4 MOV100 MB3 sec - 60 secBetween 4:5 and 16:9Video Width - up to 1920 px10 Video(s)Multimedia format is allowed for carousal- can add image(s) and video(s) togetherInstagram StoryMP4 MOV100 MB3 sec - 30 secVideo Width - up to 1920 px10 Video(s)Not AllowedInstagram ReelsMP4 MOV1 GB3 sec - 15 minsVideo Width - up to 1920 px1 VideoImage allowed for thumbnails up to 8 MBLinkedin Profile and PagesMP4 MOV200 MB3 sec - 30 minsBetween 1:2.4 and 2.4:11 VideoNot AllowedTwitterMP4 MOV512 MB0.5 sec - 140 secBetween 1:3 and 3:11 VideoMultimedia format is allowedTiktokMP450 MB3sec - 60 sec540-pixel resolution1 VideoNot AllowedGMB-----Not Allowed

📌 Notes:

  1. Multimedia format - Posting Image(s) and Video(s) together in a single post
  1. As you experiment with different image sizes, you'll start to see which works best for your brand. As a general starting point, Horizontal (landscape): 1,024 pixels X 512 pixels or Vertical (portrait): 800 pixels x 1,200 pixels will work well across most social media platforms.