The Google Ads Reporting section within the Reporting Tab lets you view and analyse detailed statistics for your Google Ads campaigns. You can access data for campaigns, ad groups, ads, and keywords, giving you a comprehensive view of your advertising performance without leaving the CRM.

Click the Google Ads Report button to get started.

Submit Feedback

If you notice discrepancies between the dashboard and your Google Ads account, use the Submit Feedback button. This opens a sidebar where you can compose a message, add a subject, and attach files to describe the issue. Click the green Send Message button once you've filled out the form.

Selecting Date Range

Choose a custom date range to view reports for your desired period. Click the calendar icon in the top-right corner, select the date range, and confirm with the green checkmark icon to refresh the data.

Key Metrics Breakdown

Impressions

View how many times your ads were displayed over a selected date range. This data is presented visually, allowing for daily, weekly, or monthly trend analysis.

Clicks

Analyse the number of users who clicked on your ad after seeing it. Clicks are displayed in a visual format based on the chosen date range.

Conversions

Monitor how many users performed the intended action defined by your campaign's objective. This metric includes a visual breakdown by day, week, or month.

Campaign Data Insights

This section provides campaign-level statistics, including changes in performance over time compared to a previous date range. Metrics include:

  1. Client Spend: Total budget spent on ads.
  2. Average CPC: Average cost per click.
  3. Cost Per Conversion: Average cost to generate a conversion.
  4. Conversion Rate: Conversion performance in percentage.

Campaign Data Table

Dive deeper into individual campaign performance by viewing the details in the campaign table. Each row includes critical metrics such as Campaign name, status, clicks, cost, revenue, ROI, impressions, CPC, leads, and CPL.

Quickly locate a specific campaign by typing its name. Campaigns that don't match the text input will disappear, refining your view.

Columns

Customise the metrics displayed by enabling or disabling specific columns, ensuring your focus stays on the most relevant metrics.

Use these reporting features to make informed advertising decisions and drive better results for your Google Ads campaigns.