Gift Cards work as a flexible prepaid balance, giving customers funds they can use exclusively in your store. The Gift Card Dashboard gives you a consolidated view of how your gift card programme is performing over time. Here's how to view and interpret what it shows.
Date Range
Use the top dropdown menu to set the date range you want to view results for.
Total Gift Cards Issued
This section displays the total cards issued regardless of their recipient and status.
Orders
While this section is selected, you can access the Orders dashboard to view the issued cards and their details.
By switching to the list view, you can get some additional information, such as the remaining card balance.
All Gift Cards
You can also access the All Gift Cards area to view, use, and modify your created gift cards.
The actions you can perform are:
- Editing your Gift Card.
- Sending a Gift Card to a customer within the system.
- Get the checkout page's code to sell your Gift Card.
- Get a QR code to sell your Gift Card.
- Disable the Gift Card so it can't be purchased.
- Delete the Gift Card from the system.
Total Value of Gift Cards Issued
The Total Value of Gift Cards Issued option lets you view the value of all sent and sold cards within the date range, along with a percentage comparison to the previous date range and a graph to help you visualise your sales.
Additionally, you can hover over the graphs to get more in-depth insights into your sales broken down by date.
Average Order Value
The Average Order Value option lets you view the median value selected when purchasing the gift cards within the date range, along with a percentage comparison to the previous date range and a graph to help you visualise your sales.
Additionally, you can hover over the graphs to get more in-depth insights into your card value broken down by date.
No. of Customers
The "No. of Customers" area lets you view the total individual customers who've purchased or received a gift card within the selected date range. Its graph helps you visualise a day-to-day breakdown of incoming customers.
Top Denomination
The Top Denomination area lets you check the highest value gift card you've sold.
The Gift Card Sale Trends For This Month graph lets you view the daily sale breakdown.
You can view the top 5 highest values you've sold during the selected date range.
Using the dashboard insights will help you improve your revenue and customers' experience, guiding your decision-making and gift card management.