The Email Marketing section is divided into two areas: Email Templates and Email Campaigns. Email Templates are reusable layouts that act as presets, letting you build emails for specific purposes such as newsletters. In the Email Campaigns area, you pick a template, customise it as needed, and schedule it to go out to specific recipients, either individually, via a smart list, or using contact tags.
Templates
A template is a predefined layout used to build your campaign. You can create custom templates to match your brand, incorporating regularly used images, videos, logos, or recurring content for future campaigns.
Campaign
A campaign is the actual email message you design and send to specific contacts or a smart list. After selecting a template, you can design your campaign within the layout using the Email Builder, where you can easily duplicate, delete, and rearrange various element blocks. Once you're happy with the design, send or schedule the emails to your contacts.
With these features, you have everything you need to sharpen your email marketing and drive greater engagement.