Verifying email addresses isn't purely a technical task; it's a practical step that keeps costs down, improves deliverability, and helps maintain a good sender score. Focus on these areas and you'll get more from your email campaigns while avoiding common problems like invalid addresses and spam folder placements.

Key Considerations

  • Email System Requirement: Verification requires a connection to the LC email system and is not compatible with Mailgun, Google SMTP, or SendGrid.
  • Associated Costs: There is a small cost per email verified. Contact your CRM Administrator for a breakdown of the cost.

Understanding the Process

  • Verification Scope: Only primary email addresses are eligible for verification.
  • Processing Time: Bulk actions, especially those involving large datasets, may take a little longer to complete.

Performing Email Verification

Navigate to the smart lists area within your account and select the contacts you want to verify.

Click on the "Email Verification" bulk action button.

Give your verification batch a name and click "Confirm".

Reviewing Verification Results

Once verification is underway, you can monitor and review the results:

Go to the "Bulk Actions" section to view your verification batches and check their status, which may be "Complete," "Processing," "Canceled", or "Failed."

View detailed statistics, including the number of valid, invalid, and errored emails.

Select any data point to take further action. A table will appear showing the name, email address, email validity status, and any associated messages.

From here you can take follow-up actions, such as removing contacts with invalid email addresses or sending an SMS to request a valid one, and click the download button to export the verification list for offline access.

Following the email verification process helps protect your campaigns from inefficiencies and improves overall performance. Verifying primary email addresses is a key step in keeping your contact list healthy, which leads to better engagement and results.

Frequently Asked Questions

Can I verify secondary email addresses?

  • No, only primary email addresses can be verified.

How long does bulk email verification take?

  • It depends on how many emails are being verified; the more you have, the longer it takes.