The SMS section within the CRM gives you a detailed overview of your text message activity. This includes counts and percentages for various SMS statuses, such as sent, delivered, clicked, and failed messages. Understanding these metrics helps you evaluate the effectiveness of your SMS campaigns and make informed decisions to improve your communications.

Detailed Explanation of SMS Statuses

Sent

  • Definition: The Sent status shows the total number of text messages dispatched within a specific time frame, along with the percentage of sent SMS messages out of total SMS activity.
  • Importance: Monitoring the Sent status helps you gauge the volume of your outreach efforts.

Delivered

  • Definition: This status shows the total count of text messages successfully delivered to the intended recipients, along with the percentage of delivered SMS messages.
  • Importance: The Delivered status is a key indicator of how well your SMS delivery system is performing. High delivery rates suggest your messages are successfully reaching your audience.

Clicked

  • Definition: The Clicked status shows the total number of recipients who clicked a link in the SMS, along with the percentage of clicked SMS messages.
  • Importance: Tracking clicks helps you understand recipient engagement and the effectiveness of the content within your SMS messages.

Failed

  • Definition: This status shows the count of text messages that did not reach the recipient's inbox. It helps you identify potential issues with your SMS campaigns.
  • Importance: By monitoring the Failed status, you can investigate and resolve issues that are preventing successful delivery, improving the reliability and success rate of your SMS campaigns.

Troubleshooting Tips and FAQs

Why are my SMS messages failing to deliver?

  • Delivery failures can occur for various reasons, such as incorrect phone numbers, carrier issues, or spam filters. Make sure your contact list is up to date and consult your SMS service provider for further assistance if needed.

How can I improve my SMS click-through rates?

  • To improve click-through rates, focus on crafting clear, concise messages with a strong call to action. Segmenting your audience and personalising your messages can also significantly improve engagement.

What should I do if my delivered percentage is low?

  • A low delivered percentage may indicate issues with your contact list or delivery system. Review your contact list for accuracy and consult your SMS service provider to troubleshoot any technical issues.