Stats Tab - Funnels

The "Stats Tab" gives you a detailed view of how each step in a funnel is performing. You can track visitor activity, including page views, opt-ins, and sales, to understand user behaviour and conversion rates.

Stats Page Overview

To view stats for a specific funnel, go to the Funnels tab. Select the funnel you want to analyse and click "Stats" to see the detailed data.

Duration Range

Here you can filter the data by adjusting the date range. Click the date range icon to open the calendar menu, then select the range you want to work with.

Reset Duration Date

Click the "Reset" icon to clear all the data from the funnel. Take care, as this permanently deletes data, including any stats generated within the last 30 minutes.

📌NOTE: This can't be undone.

Stats Table

List of Website Pages

Here are the different Website pages. You can click on each funnel page to expand its sub-pages, if there are any.

Page Views

1. 1
   All: The total number of times this page has been opened and viewed by both new and returning visitors. For instance, if a returning visitor opens a page 5 times and a new visitor also opens it, the "All" data will record a total of 6.
2. 2
   Uniques: Counts only new visitors who open the page. For instance, if a returning visitor opens a page 5 times and a new visitor also opens it, the "Unique" data will record a total of 1.

Opt-Ins

1. 1
   All: The total number of opt-ins that have occurred.
2. 2
   Rate: The percentage used to calculate the opt-in conversion rate.

Sales

1. 1
   Orders: The total number of orders placed.
2. 2
   Rate: The sales conversion rate percentage.
3. 3
   Quantity: The number of items sold.
4. 4
   Amount: The total revenue generated within the funnel.
5. 5
   Average Cart Value: The accumulated sales value for the product on your website.

Earnings/Page Views

1. 1
   All: Total earnings per page view across all visitors, new and returning.
2. 2
   Uniques: Total earnings per page view for new visitors only.

The Stats Tab gives you a clear picture of how your funnel is performing, so you can spot what's working and where to improve. Use this data to optimise the user experience and maximise conversions.