Unsubscribe links are usually found in the footer of marketing or promotional emails sent to subscriber lists. They give recipients a simple way to stop receiving future emails, helping you stay compliant with email marketing regulations such as CAN-SPAM and GDPR. Including an unsubscribe link in every email respects subscriber preferences, protects your sender reputation, and reduces the risk of emails being marked as spam.

Including unsubscribe links in your emails is not only best practice but also a legal requirement in many countries. These links:

  • Ensure compliance with spam laws.
  • Improve email deliverability by reducing spam complaints.
  • Allow recipients to easily opt-out, enhancing user experience.
  • Enable businesses to collect feedback and optimise email strategies.

To enable the default unsubscribe link in the CRM:

Access the settings in your account, click on the "Business Profile" tab, and scroll down to the "General" section at the bottom.

Locate the option labelled "Make email compliant by adding an unsubscribe link in your email." If this option is currently disabled, enable it to ensure an unsubscribe link is automatically included in all emails sent from the system.

📌Note: If your account experiences a high volume of email complaints or spam reports, email-sending capabilities may be temporarily suspended. Including an unsubscribe link in every email is essential for compliance and helps maintain your account's good standing.

To customise unsubscribe links or create unique links tailored to specific campaigns, select "Customize" within the unsubscribe link settings.

Enter your custom content in the provided field, and remember to add the unsubscribe tag.

In the email builder template, you can add the unsubscribe link directly by inserting the unsubscribe tag at the bottom of the email footer. This lets you gather more targeted feedback and refine your email communications.

Frequently Asked Questions

Q: How do I remove the default unsubscribe link?

  • Navigate to Settings in your account and disable the option in the "Business Info" tab.

Q: What if your email already has an unsubscribe link?

  • The CRM will add an additional unsubscribe link unless the default setting is disabled.

Q: Does this setting apply to test emails or one-on-one conversations?

  • No, the unsubscribe link feature only applies to bulk email campaigns and not to test emails or manual one-on-one conversations.