The Resend Emails to Unopened feature lets you re-engage contacts who didn't open your initial email. By sending a follow-up to those recipients, you can improve visibility, boost open rates, and drive more conversions. It also includes customisation and tracking options so you can fine-tune your email marketing efforts.
Key Benefits
- Improved Email Engagement: Resending to contacts who haven't opened the initial email increases the chance of engagement, helping you capture more attention and potentially improve open rates.
- Enhanced Flexibility: You can customise resend settings such as subject lines and scheduling. Tailoring these means your emails go out at the right time with messaging that lands.
- Streamlined Analytics: Track and compare open rates for both the original and resent emails. These insights help you measure performance, refine your approach, and make informed decisions for future campaigns.
How to Use the Resend to Unopened Emails Feature
Access the Feature
Navigate to the Marketing tab in the left-hand menu, then select Emails > Campaigns.
Customize Your Resend Campaign
Locate the email campaign you want to resend, then click the three dots next to it. Select the resend option.
Set a scheduled time for the resend.
📌Note: Emails can be sent to non-openers 12 hours - 10 days after the original send date.
Customise the subject line to make it more compelling.
Click Confirm to finalise the changes and schedule the resend.
The campaign will be sent to contacts who did not open the previous email, based on the specified date and time.
Pre-configuring Resends
Alternatively, you can create a new campaign, or open a drafted campaign to set up unopened email resends right from the send or schedule screen.
Scroll to the Resend Emails options, then enable it to set the resend duration & subject line.
After sending or scheduling the email, you can monitor the status from the email campaign dashboard. Use the 3-dots actions menu to pause or cancel the campaign as needed.
The Resend to Unopened Emails feature is a powerful way to improve email engagement and get more reach from your campaigns. With custom subject lines and performance tracking, you can build more effective, data-informed marketing strategies.
Practical Example
Imagine an online shop running a weekend sale campaign. After the initial send, they notice that a portion of their contact list hasn't opened the email. Using the Resend to Unopened Emails feature, the shop can send a follow-up with an updated subject line. This increases visibility, encourages clicks, and drives more traffic to their website, boosting sales.
Frequently Asked Questions
Q: What if the resent email also goes unopened?
- Experiment with different subject lines, preview text, and send times to see what resonates best with your audience.
Q: How often should I resend emails?
- Use this feature sparingly to avoid overwhelming contacts. Monitor engagement patterns to work out the optimal frequency for resending emails.