Keeping your business information accurate across online directories matters, but listing updates can occasionally take longer than expected to publish. Force Sync is designed to help in these situations by giving you a way to manually prioritise listing updates when they appear to be delayed. Rather than waiting for updates to process on their own, you can signal the system to move them to the front of the queue.
This article walks through how Force Sync works, when to use it, and how to apply it step by step.
What Is Force Sync?
Force Sync allows you to manually request priority processing for business listing updates across supported publishers. It is especially useful when updates have been pending for an extended period and need additional attention to move forward.
While Force Sync helps prioritise updates, final publishing times still depend on each publisher.
Why and When to Use Force Sync
Force Sync is best used when:
- Listing updates have been pending longer than expected.
- Changes are time-sensitive and need priority attention.
- You want to take a proactive approach to managing listing accuracy.
How to Use Force Sync
Follow these steps to request a Force Sync for your business listings:
Open Your Listings
Navigate to the Listings section and select the entity you want to update.
Choose the Sync Scope
Decide how broadly you want the update applied.
Force Sync can be used with supported listing integrations and is available at different levels depending on the integration:
- Entity level: Sync updates across all connected publishers at once.
- Publisher level: Sync updates for a specific publisher only (available where supported).
This flexibility allows you to focus on a single platform or apply updates broadly, depending on your needs.
Request Force Sync
Click Request Force Sync for the selected scope.

Confirm the Action
Review the details and confirm your request to proceed.

You will receive an instant confirmation letting you know the request has been submitted successfully.
By understanding when and how to use Force Sync, you can keep your business information consistent and accurate across publishers, minimise delays, and stay in control of your listing performance.