The Product Element lets you add product showcases directly to your email content, improving the experience for customers and making it easier to drive action.

Benefits of the Product Element

  • Convenience: Customers can browse a curated selection of products directly from their inbox, without needing to navigate away from the email, saving time and effort.
  • Higher Conversion Rates: Emails featuring product catalogues have been shown to increase purchase rates by simplifying the transition from browsing to buying.
  • Promotion of New Products & Offers: Easily highlight new arrivals, special deals, and exclusive promotions, capturing attention and encouraging immediate action.
  • Valuable Analytics: Track customer interactions with specific products to gain insights and refine your marketing strategies.

Before using this feature, make sure you've added your products to your system under "Payments" > "Products." Each product should have a title, description, and images.

How to Use the Product Element

Navigate to the "Marketing" section, and select "Emails" followed by "Campaigns."

Create a new campaign or edit an existing draft campaign.

Inside the email builder, drag and drop the Products Element.

Add the products you want to showcase in your email campaign.

Customise how your product catalogue will appear in your email by choosing design options. You can decide whether to display titles, descriptions, prices, and even change button names.

You can add URLs to redirect customers to specific pages related to the products, like funnels, your website, or e-commerce pages.

Otherwise, you can enable the direct checkout option to generate direct payment links for each product. Click the link icon next to the product to customise the checkout page and be sure to save your changes!

With its ability to provide a convenient browsing experience, boost conversion rates, and offer valuable insights through analytics, this tool is a great asset for any business looking to optimise their marketing efforts. By setting up and customising the Product Element carefully, you can create compelling campaigns that highlight your offerings and guide customers through a smooth purchasing journey.